How to write a content strategy and posting schedule for a year

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
30 31 1 2 3 4 5
Write a NEW blog post on
your site and share it on FB,
LI and Twitter
Ask followers "what is your
favourite motivational
quote?"
Share a practical tip and
some of your wisdom about
your industry
Share an announcement of
an upcoming event or
webinar
Throw down a challenge and
ask your followers to name 3
_________
6 7 8 9 10 11 12
Ask a question about your
industry that helps draw out
potential customers
Share a new checklist or
cheat sheet with your
members and followers
Share a photo of an exotic
location and ask follwers to
guess where it is
Spotlight one of your
customers, affiliates or JVs
and thank them
Share a testimonial of one of
your products, services or
solutions
Re-share one of your most
responsive blog posts
Ask your audience what
topics they would like you to
do a webinar on
13 14 15 16 17 18 19
Share your #1 Tip on a
specific topic in your niche
Share the sign up or
registration page to one of
your freebies
Share a book that really
helped you, share why and
how it helped you and link to
it
Ask your followers and why
or how they got started
doing what they do in your
niche
Start a contest or
competition inviting
followers to take part
Ask customers to "Like if…" Ask fans to "Like if" / "Share
if"
20 21 22 23 24 25 26
Share some inspirational
words of wisdom to motivate
your followers
Share an image of you
relaxing and ask how your
audience likes to relax
Share Company News
Announcements
Offer to answer an FAQ
(frequently asked question)
Share Photos From
Community Events
Share a personal story of
you overcoming a particular
challenge and how you did it
Show your gratitude by
Sending a Thank You Notes
to your loyal customers
27 28 29 30 31 1 2
Post in an industry related
group on Linkedin or
Facebook
re-share someone's post on
Facebook or Linkedin
Invite people to sign up to
your E-zine or newsletter
Share an international
holiday or day of recognition
with your followers
Share a poignant memory
3 4
January 2020
Notes
https://www.facebook.com/groups/growyourbusinessclub
365 DAY CONTENT STRATEGY

27 28 29 30 31 1 2
Offera special discount or
deal on one of your products
or services
Partner with an influencer
3 4 5 6 7 8 9
Comment on a famous
speaker's blog or post
Create a poll on Facebook Encourage Your followers to
Give Compliments
Ask your followers what their
biggest challenge is that
they are facing
Suggest and refer other
people and products to your
network
Solicit product review and
testimonials randomly to
your customers
Share a document or
checklist only to your own
subscribers or network
10 11 12 13 14 15 16
Ask a fun question Offer a Discount or promo
for any special and
important events
Offer to do a testimonial for
someone you've worked with
or used in the past
Send specialty tokens to
your loyal customers
Give a like, add a comment
or share a follower's post
Ask what your network's
biggest fear is
Post an Inspirational Quote
and ask if your network
agrees with the sentiment
17 18 19 20 21 22 23
Share an upcoming event or
webinar and ask your
network if they will be
attending
Wite and share a practical
and helpful article with your
network
Share a TED talk that you
really like
Ask which book your
audience is reading and
share one of your favourites
Post nicely written customer
review and testimonials
Create and engage your
followers to certain quizzes
After a customer makes a
purchase, check in with
them on the phone or via
email just to ask about their
experience and make sure
24 25 26 27 28 29 1
Post Memes or GIFs Share your own or curated
Infographics
Offer a Discount or promo
for those lean months or for
those days wherein your
sales are low
Start a conversational post
by asking simple questions
such as What is your
Favorite Movie or Song
Advertise a job opening Run an instant win contest
2 3
February 2020
Notes

24 25 26 27 28 29 1
Interview and expert
2 3 4 5 6 7 8
Ask customers to "join you"
for special events Interview
your customers
Create Contest Post Share Podcast Episodes Share Holiday Post Post Random Acts of
Kindness Ideas on Social
Media
Share a tried and tested
solution to simple problems
you have encountered in the
past
Teach Customers a New
Skill Or you can provide
extra value to customers by
teaching a new skill for free
9 10 11 12 13 14 15
Write Nice Blog Comments Post product or Company
videos
Do live streaming on
Facebook at least one a
week
Make Helpful Introductions
for Clients to others you
know within their particular
niche or industry
Post Quick Tips and Advice Share Links To Free
Resources
Share “On This Day In
History” Posts
16 17 18 19 20 21 22
Do a Facebook Live talk to
camera for 5 minutes
Share a TED talk that you
really like
Share Some Interesting
Industry Research
Preview a New Product or
Event
Share your favorite Emojis Give Away Something Free Show the soft spot in you by
posting your funny Tik Tok
Videos
23 24 25 26 27 28 29
Do Promote Email Sign-Ups Engage your audience by
means of Image Scrambles.
What is this a picture of?
Post Inspirational Quote
from someone who
overcame great adversity
Share Company, Project
and Team Accomplishments
Host A Twitter Chat Plan and promote your chat
via Twitter Create How-To
Videos
List your Spotify Playlists
30 31
Share Your Company’s
Financial Earnings
Share a Survey
March 2020
Notes

30 31 1 2 3 4 5
Host a live webinar using
Zoom or belive.tv
Share a relevant and
industry relevant Statistic
Reshare Your Top
Performing Posts
Promote Your Partners Conduct Twitter Q&A
Sessions
6 7 8 9 10 11 12
Constantly share Images Or
Videos Of Your Product
Share your favorite
memorabilias
Be a super fan! Don’t be
afraid to show them off by
posting fan-worthy content.
Ask Your Audience How
They Found You
Shoutout or Mention Other
Brands
Share Your Other Social
Profiles to Connect On
Tell People How You Got
Started (rags to riches
stories)
13 14 15 16 17 18 19
Post some interesting stats
or data about your industry
Share your interesting
Failure
Share your Success Story Share a Tweet You Like Post where you’ll be
speaking or where you’re
making appearances
Share an Unknown Feature
About Your Products or
Services
Post a Flashback Friday of
your High School memories
20 21 22 23 24 25 26
Post a Throwback Thursday
(Your Old OOTD or
haircut/style)
Share a YouTube video you
love
Host an Interview with a
Guest
Share Your Morning Routine Share a podcast episode
you love
Share a WIN or SUCCESS
that you have experienced
within the last 2 years
27 28 29 30 1 2 3
Share a WIN or SUCCESS
that you have experienced
within the last 5 years
Post an update About
Something On Your Bucket
List
Share Your additional
Contact Information
Post About A Trip You’ve
Taken
4 5
April 2020
Notes

27 28 29 30 1 2 3
Share a Pinterest Pin You
Like
List and Talk about the three
common Mistakes People
Are Making
Shoutout or Mention Your
top Clients
4 5 6 7 8 9 10
Shoutout or Mention those
Clients who are inactive
Share a gallery of images Show your brand giving
back
Share a new idea on
something established
Have customers share
selfies
Post an new and exciting
offer
Ask customers to share
11 12 13 14 15 16 17
Share customer's content
directly
Share what inspires you Celebrate big holidays Show the individuals behind
your brand
Incorporate your brand
hashtags
Share an infographic Be an inspiration for the day
18 19 20 21 22 23 24
Share a Few Of Your
Favorite Things
Share your favourite book or
TED Talk & ask others for
their favourite
Share a Charity You’ve
Partnered With for the last 2
years
Share a Short Video Clip
(Yours or one you like)
List and share your favorite
App resources
Post a Wednesday Wisdom List and share your favorite
Websites resources
25 26 27 28 29 30 31
Post a Tuesday Tip List and share your favorite
Blogs
Share something shocking Share a secret to your
customers
Celebrate your growth with
your customers
Share a snapshot of a larger
image
Let your staff talk direct to
your customers
1 2
May 2020
Notes

1 2 3 4 5 6 7
Ask customers to tag a
friend
Ask customers to guess
what you have in store
Have an announcement
countdown
Tease information in linked
articles
Challenge or ask your fans
to take a pledge
Have a fan of the week
8 9 10 11 12 13 14
Share user-generated
content
Ask fans how they are
feeling
Share an "on this day" post Share a fun statistic Share a fun Factoids Ask fans to get creative with
your product
Create custom artwork
15 16 17 18 19 20 21
Share something cute Share the evolution of your
logo
Create a product diagram Tell your customers to come
back and visit
Post Motivational Monday Say Thank to Your Fans! Post about events you’re
hosting or going to
22 23 24 25 26 27 28
Share a Quick Tip Share Industry News and
add Your Thoughts To It
Remind People To Buy Your
Products or Services
Give away a Surprise
coupon
Host a surprise Sale Go Behind The Scenes Share your behind the
scenes experience
29 30 1 2 3 4 5
Host a 1 Day Only Flash
Sale
Post a Sneak Peek of
something coming soon
6 7
June 2020
Notes

29 30 1 2 3 4 5
Share seasonal items Post a selfie in the office Post a selfie outside (in the
park, beach, mall etc.)
Post a groupie of your Team Post a group of your friends
6 7 8 9 10 11 12
Capitalise on popular
hashtags
Ask fans to Pin for Later Play on words on your post Run a mini-poll Do and share a Buzz Video Show someone using your
product
Highlight a product of the
week
13 14 15 16 17 18 19
Highlight a template of the
week
Highlight a video of the
week
Promote a live stream of
others
Share others' work Share others' infographics Share others' Tweet
20 21 22 23 24 25 26
Share others' video Promote your other social
profiles
Announce contest winners in
public via Live Stream
Post a surprise discount or a
special offer
Share a post from Pinterest
or Instagram
Highlight a Holiday Let Your Employee Take
Over For a Day and share
on Social Media
27 28 29 30 31 1 2
Share Some Personal and
extraordinary Wins or
Results
Share your favorite success
story
Share 5 people's posts
today
Share your favorite Musical Share your favorite Movie
Soundtrack
3 4
July 2020
Notes

27 28 29 30 31 1 2
Share your favorite Library Share your favorite Literary
Works
3 4 5 6 7 8 9
Share a song that depict
your life
Share some Content From
Someone Else and elicit
feedback
Create and Post your Case
Studies
Let Someone Guest Post or
Takeover Your Profile
Re-Share Some Older
Graphics
Re-Share Some Older
Quotes
Publish a cartoon strip
10 11 12 13 14 15 16
Post your favorite Cartoon
character
Ask fans to help you make a
business decision
Ask fans to caption your
photo
Post some of your funny
photos
Liven up “boring” topics by
pairing them with light-
hearted stuff
Share a photo collage Share an abstract photo
17 18 19 20 21 22 23
Have a photo of the day Have a joke of the day Share your favourite book or
their favourite
Promote a Twitter chat Tease upcoming products Ask a True or False question Share some Friday Madness
memories
24 25 26 27 28 29 30
Share something visually
striking
Share a Thank God It's
Friday post
Ask "who wants in?" Share some words of
wisdom
Share 5 people's posts
today
Ask for product feedback Share professional
testimonials
31 1
Jump on topical events
August 2020
Notes

31 1 2 3 4 5 6
Throw a virtual birthday
party
Throw an impromptu tutorial Share 5 people's posts
today
Have a meme of the day Share public
announcements
Hold a out of this world quiz
7 8 9 10 11 12 13
Share motivational quotes Announce big brand
changes
Have a GIF of the day Have a emoji of the day Re-Share Some Older Blog
Posts
Give Your Audience A
Surprise Gift
Post an Inspiring
Testimonial From a Client
14 15 16 17 18 19 20
Share Any Press or PR
Features You Have
Go LIVE (Live Videos
Perform AMAZINGLY
WELL)
Host a Surprise Giveaway Host a Surprise Poll Share a Blog Post You
Wrote
Share Your Favorite Book Ask for Recommendations
for good Books
21 22 23 24 25 26 27
Ask for Recommendations
for good TV programs
for Apps
for Music
Something related to your
business
Share an inspiring Personal
Story
Share a Joke (Graphics or
Text)
Share a post from Pinterest
or Instagram
28 29 30 1 2 3 4
Host an #AMA (Ask Me
Anything)
Answer some FAQ’s Ask a Question related to
your Industry
5 6
September 2020
Notes

28 29 30 1 2 3 4
Post a How To or Tutorial Remind People Who You
Are, How You Got Started
Do unboxing videos Ask for suggestions to
improve
5 6 7 8 9 10 11
Share your brand stories Post that Photos that are
irrelevant to your business
Pair “serious” topics with
something casual
Share your achievements Share a post from Pinterest
or Instagram
Share a third-party resource Share your favourite book or
their favourite
12 13 14 15 16 17 18
Introduce new team
members
Ask for random advice Ask the mood of the fans Post a "Do you remember?" Sign-up links or forms Share popular topics from
Reddit
Show your brand doing good
19 20 21 22 23 24 25
Hold a debate Host a live discussion round
on Twitter
Make use of trends Share region-specific posts Invite customers to join a
company event
Ask for predictions on
business - niche specifics
Post maintenance notices
26 27 28 29 30 31 1
Ask a ‘truth or myth’
question
Do truth or dare Post your affiliates or your
partners
Hold Interactive Sessions Post Industry leader quote Show product comparison
2 3
October 2020
Notes

26 27 28 29 30 31 1
Share A day in the life of you
2 3 4 5 6 7 8
Share A day in the life of
one of your customers
your partner
your company
Run Facebook Ads to
content
Run a sweepstakes Run a Facebook Live
campaign
Post relatable “tag a friend”
content
9 10 11 12 13 14 15
Run “reaction” campaigns Leverage other media when
interacting with customers
Host a ZOOM call with your
network or subscribers
Run a giveaway with another
brand in your industry
Tag influential accounts in
your photos
Use a monetization platform Create creative product
videos demonstrating your
product
16 17 18 19 20 21 22
Put offers at the end of your
videos
Post your affiliates or your
partners
Eye-Catching Calls-to-
Action - Which would you
take on a picnic?
their favourite
Action - Which would you
take on a 3-day hike?
Action - Which is your
favorite summer drink?
Give a sneak peak on a
project or campaign you’re
developing
23 24 25 26 27 28 29
Give a sneak peak on a
product you’ve just gotten in
Give a sneak peak on your
exciting upcoming blog
Create Targeted Posts Let your followers know
what you have planned for
this month i.e.trips,training,
content creation etc.
Share a daily, weekly or
monthly goal you're aiming
for and ask them theirs
Share the best solution you
found last month to a
problem you had and ask
what they do/use?
Create a Top 3 post related
to your niche i.e. Best 3
ways to...My favourite 3…3
Tips for…
30 1
their favourite
November 2020
Notes

30 1 2 3 4 5 6
Ask your followers a niche
related question on
something they struggle with
(that you have a solution to)
Give away or share a
recommended free resource
and let your followers know
how they can use it
Share a link to a blog post or
relevant article on the same
topic as yesterday
Create and share a short
video providing some helpful
content and tips relevant to
your previous post
Share a video or text post
about how you've found an
even better solution and the
results you're getting!
Reveal the solution you
found yesterday and share a
link to it!
7 8 9 10 11 12 13
Follow up and ask your
followers what they think?
And let those people who
missed out know what it is.
Q&A on previous problem
and the solution you found.
Ask about any other related
problems
Share a list of other related
helpful articles and videos
Create Targeted Posts Share your opinion on some
content from an authority or
influencer in your niche and
tag them (optional)
Create a fill-in-the-gaps
post: If I had and ask
followers to fill it in.
Pick a customer comment or
testimonial, thank them and
tag them
14 15 16 17 18 19 20
Ask your followers to share
their favourite motivational
or thought- provoking quote
or video
Share a post about a book
you're reading or an audio
book or podcast you listen to
that others may enjoy
Create a comparison poll -
Find 2 niche related
products or services and ask
preference and why?
Review a product or service
related to your niche.
Create a 'Myth Busting' post
about something many of
your followers may believe
in
Create list of niche related
problems and add humour to
them. Ask followers their
similar problems
Ask your followers their
favourite holiday or travel
destination
21 22 23 24 25 26 27
Ask your followers what
they're favourite TV show or
movie is and why?
Share something that you've
learned this month that has
helped you most i.e. save
time,improve skills etc
Ask a question you found in
a niche related forum or
group that received a lot of
engagement
Throwback Thursday!Share
a pic or video of you from
your past and share a story
about it
Share a pic or video of you
having fun or spending time
enjoying your hobby
Host a ZOOM call with your
network or subscribers
Create a niche related word
search, word scramble, or
puzzle. Offer it as a free pdf
download.
28 29 30 31 1 2 3
Create and share a
slideshow based on a hot
topic in the news or your
latest product/service.
Ask, "What was the most
helpful thing you learned
today?"
Talk about a favorite
podcast you listen to. (or an
upcoming podcast or
webinar you’ll be attending)
4 5
December 2020
Notes

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