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1. TOURISM
INFORMATION, PUBLIC RELATIONS, CULTURE, SPORTS, TOURISM,
MUSEUMS AND ARCHIVES DEPARTMENT
INTRODUCTION
The functions of coordination, regulatory and implementation of policies of the
Department of Information, Public Relations, Culture, Sports, Tourism, Museums
and Archives, are looked after by the Secretary being its head. In the secretariat,
the Secretary is assisted by:
• Deputy Secretary, Information, Archeology, Museums, Sports and Public
Relations.
• Deputy Secretary (presently Additional Secretary is the incharge),
Administration, Archives, Libraries and Tourism.
• Each Deputy Secretary is assisted by two section officers alongwith their
support staff.
The organization of the Secretariat is as follows:
FIGURE 1
ORANIZATION OF THE SECRETARIAT
SECRETARY
DEPUTY
SECRETARY
ADDITIONAL
SECRETARY
SO-III SO-IVSO-I SO-II

2. ROLE AND FUNCTIONS
The Department's functions, as prescribed in the Rules of Business of the
Government of NWFP, are as follows:
 Publicity;
 Public relations;
 Government hospitality;
 Newspapers, books, magazines, pamphlets, posters and printing
presses;
 Motion Picture Ordinance, 1979;
 Administration of press laws including press censorship;
 Production and distribution of films and documentaries of general or
educational interest in consultation with department concerned;
 Protocol;
 Tourism;
 Sports;
 Culture;
 Museums;
 Archives (Ancient manuscripts and historical records); and
 Libraries.
The attached Directorates etc. of the Department have set the objectives as
detailed in the following sections:
 DIRECTORATE OF INFORMATION
 The Directorate of Information has set the following objectives:
 Enlighten the general public about development works initiated by
the Government;
 Projection of Government policies;
 Keep liaison between the Government and the press;
 Keep the Government abreast of the public demands, complaints
and grievances published in the press;
 Mobilization of audio-video means and mass media in favour of the
Government policies;
 Operation of the press laws; and
 Promote cohesion, integrity and solidarity among the people and
provinces of Pakistan.
 DIRECTORATE OF PUBLIC RELATIONS

3. The Directorate of Public Relations maintains public relationing between the
Governor and the Chief Minister of the Province and general public. The
Directorate is also responsible for protocol duties.
 DIRECTORATE OF ARCHIVES AND LIBRARIES
The Directorate of Archives and Libraries has been established with the following
objectives in view:
• Preservation and organization of official and historical records;
• Supply of information from the available record to the Government as
and when required;
• Providing necessary guidance and material to the research scholars;
• Acquisition of pushto manuscripts and rare books relating to NWFP;
• Preservation and acquisition of rare manuscripts and documents of
historical importance; and
• Operation and up-keeping of the Government libraries in the Province.
 DIRECTORATE OF ARCHEOLOGY AND MUSEUMS
The Directorate has been established to:
 Preserve the cultural heritage;
 Operation and maintenance of the Peshawar Museum to impart
knowledge and educate the youth students, scholars and foreign
visitors.
 DIRECTORATE OF SPORTS
The Sports Directorate has the following objectives:
 Control and allocate necessary grants to the sports organizations
in the Province;
 Develop sports activities;
 Hunt talent by holding inter-district, inter-divisional and inter-agencies
tournaments; and
 Impart training through coaching camps.
 SARHAD ARTS COUNCIL
Sarhad Arts Council was established in 1985 at Peshawar with a view to achieve
the following broad objectives:

4.  Preserve cultural heritage;
 Promote and develop culture, art and literature on indigenous and
national lines, keeping the regional background intact;
 Monitor the activities of cultural, arts and literary organization:
 in the Province;
 Forge unity among different segments of society;
 Maintain a healthy balance between the institutions involved ii cultural
and literary activities and Government functionaries;
 Cement the bond of brotherhood between oilier province; through
cultural exchanges, arts exhibition and literary meetings;
 Launch campaign against drug abuse/menace through cultural and
literary activities.
 SARHAD TOURISM CORPORATION
Sarhad Tourism Corporation (STC) was incorporated as a limited company on
January 14, 1991 for the development of tourism industry in the Province. The
strategy of STC is to act as catalyst and encourage the private sector to come
forward for the development of various aspects of tourism. The objective for the
establishment of STC are to:
 Motivate the private sector to come forward and support tourism
development in the shape of tour operations and accommodation
facilities at potentially attractive regions;
 Provide long-term, leases to private sector for development of
properties through Joint ventures with STC;
 Serve as a spring board for fruitful interaction between the
Government, PTDC and the private sector for proper development of
tourism industry;
 Cooperate with private sector in developing, distribution and sale of
quality information and publicity materials;

5. FIGURE 6-2
ORGANIZATION OF
INFORMATION, PUBLIC RELATIONS, CULTURE, SPORTS, TOURISM,
MUSEUMS AND ARCHIVES DEPARTMENT
HUMAN RESOURCES
The manpower of the Department of Information, Public Relations, Culture
Sports, Tourism, Museums & Archives and its Directorates, is provided in tin
table given below:
SECRETARY
ADDITIONAL
SECRETARY
DEPUTY
SECRETARY
DIRECTORATES
INFORMATION
DIRECTOR
ARCHIVES & LIB
INFORMATION
SARHAD ART
COUNCIL
INFORMATION
DIRECTOR
SPOTS
SARHAD TOURISM
CORPORATION
DIRECTOR
MUSEUMS &
ARCHEOLOGY
SO-IVSO-II
SO-I SO-III

6. TABLE
MANPOWER OF THE DEPARTMENT AND ITS DIRECTORATES
(In Nos.)
SR.
NO.
DEPARTMENT
OFFICERS STAFF TOTAL
1993-94 1994-95 1993-94 1994-95 1993-94 1994-95
1. Secretariat 8 8 24 24 32 32
2. Information 39 39 203 211 242 250
3. Public Relations 3 3 6 6 9 9
4. Archives & Libraries 19 19 107 107 126 126
5. Archeology & Museum 17 19 90 90 107 109
6. Sports - 11 - 36 - 47
Total 86 99 430 474 516 573
Source: NWFP Budget, 1994-95
The budgeted manpower during 1994-95 is 573 as compared to 516 in 1993-94.
 Augment the tourism, revenues and tourism potential of the Province in
particular and the Country in general; and
 Establish Tourism Information Centres at various locations in the Province
to disseminate information about tourist spots and facilities to potential
tourists and provide market services.
PERFORMANCE
The Department is giving publicity to the promotion of Government's social
activities. The Sports Directorate has held inter-district and inter-divisional
tournaments and conducted coaching camps in squash, athletic, hockey,
badminton, boxing, football, table tennis, basketball, weight lifting and volleyball
at Peshawar, Abbottabad and Swat where 287 participants were coached. The
Archives and Libraries Directorate has maintained many a files of important
nature besides preservation of library books and files. The accesstion registers of
all antiquities of the museums have been maintained by the Directorate of
Archeology and Museums. The museum itself comprises of three sections viz
Gandhara, Muslim and Tribal sections.
Sarhad Tourism Corporation has -been established to promote tourism in the
Province.

7. ORGANIZATION
The Department is carrying out its allocated business through the following
attached departments:
 Directorate of Information;
 Directorate of Public Relations;
 Directorate of Archives and Libraries;
 Directorate of Archeology and Museums;
 Directorate of Sports; and
 Sarhad Arts Council.
In addition to these directorates, Sarhad Tourism Corporation is functiioning as a
limited company under the Companies Ordinance, 1984.
The organization of the Department is attached as Figure 6-2.
BUDGETS
The budgetory allocations of the Department are as follows:
TABLE
BUDGETORY ALLOCATIONS OF THE DEPARTMENT AND ITS
DIRECTORATES
SR.
NO.
DEPARTMENT PURPOSE
1993-94 1994-95
BUDGETEDBUDGETED REVISED
1.
2.
3.
4.
5.
Secretariat
Information
Public
Relations
Archives &
Libraries
Archeology &
Museums
Estab- Charges
Other Charges
1,560
299
1,612
665
1,924
378
Total 1,859 2,277 2,302
Estab-Charges
Other Charges
7,635
1,852
8,030
3,887
9.926
1.955
Total 9.487 11,917 11,881
Estab. Charges
Other Charges
388
28
272
52
463
113
Totall 416 324 576
Estab. Charges
Other Charges
3,364
893
3.049
1,221
3.633
696
Total 4,257 4.270 4,329
Estab. Charges
Other Charges
3,212
1,168
2,970
1.327
3.489
996
Total 4,380 4,297 4.485

8. 6.
7.
Sports
Total
Department
Estab. Charges
Other Charges 2,578
417
5,117
294
3,341
Total 2,578 5.534 3.635
Estab. Charges
Other Charges
16.159
6,818
16,350
12.269
19.729
7.479
Total 22,977 28.619 27.208
Grants-in-Aid
- Improvement of Stadium
- Promotion of Cultural Acvities
- Maintenance of Nishtar Hall
15.000
1.450
2,000
15.000
9.128
700
17.000
1,450
4,000
Total 18.450 24,828 22,450
Total Expenditure 41,427 53,447 49.658
Source: NWFP Budget, 1994-95
The increase in budgetary allocations during 1994-95 on establishment charges,
other charges and grants-in-aid, has been 22, % 10% and 22 % respectively over
1993-94. The overall budgetary increase during 1994-95 is 20%. The
establishment and other charges were 55% of total expenditure during 1993-94
and 1994-95.
SCOPE & METHODOLOGY FOR PRIVATIZATION PRIVATE PARTICIPATION
Most of the activities of the Department of Information, Public Relations, Culture,
Sports, Tourism, Museums and Archives are providing of information to the
general public through different medias and development of public relations
between Government and general public. As such, there seems to be no
potential of private participation in these activities of the Government. However,
the maintenance of archives is reported to be poor. There is, therefore, possibility
of giving-out maintenance contract to private sector to up-keep the archives.
Sarhad Tourism Corporation (STC), a public limited company, has the mandate
to provide long-term leases to private sector for the development of properties
through joint ventures with STC.
The Government of NWFP had leased out three motels at Naran, Kalam and
Miandam to Pakistan Tourism Development Corporation (PTDC) at lease rental
of Rs.12,000/- per motel per annum. The lease period of these motels has since
expired and the Government has already decided to take back these motels from
PTDC and lease out to private sector through STC. However, because of many a
reasons the decision is yet to be implemented.

9. Similary, the Government haslias decided that various rest houses owned and
managed by different Departments of GoNWFP will be transferred to STC and be
operated in collaboration with private sector for tourism. The properties identified
to be transferred in first phase to STC are as follows:
TABLE 6-3 PROPERTIES IDENTIFIED FOR TRANSFER TO STC
SR.
NO.
DETAILS OF PROPERTY OWNERSHIP AND MANAGEMENT
1 Kund Rest House C & w Department
2 Inspections Bungalow Chand View. Muree C & w Department
3 Secretarial Cottage No. 2, Nathiagali C & w Department
4 Fan House, Nathiagali C & w Department
5 Annand Cottage, Nathiagali C & W Department
6 Hill-Side Cottage, Nathiagali C & W Department
7 Falak Sair Hotel, Kalam Commissioner, LG&RD Malakand Deptt.
8 Frontier Inn, Khushal Garh, Kohat Commissioner, LG&RD Malakand Deptt,
9 Frontier Inn,. Banda Daud Shah, Kohat Commissioner, LG&RD Malakand Deptt.
10. Frontier Hut, Malakand Agency Commissioner, LG&RD Malakand Deptt.
11. Kund National Park Commissioner, LG&RD Malakand Deptt.
Source: Sarhad Tourism Corporation.
However, because of many impediments the decision has not been implemented
and the owning departments are reluctant to transfer these properties to STC. As
a result STC, which was provided seed money of Rs. 5.1 million, is consuming its
equity. A complete list of properties is attached as Appendix 6-1 placed at the
end of this chapter.
In view of the foregoing, there is an urgent requirement for having implemented
the Government's decisions for the promotion of tourism industry in the Province.
IMPACT ANALYSIS
The properties identified- to be transferred to Sarhad Tourism Corporation are
under the possession of C & W deparment and LG&RD of Provincial
Government. These departments are using these properties as rest houses and
paying a nominal amount for the period of stay in them. The transfer of the
identified properties to Sarhad Tourism Corporation for their operation on
commercial basis with private partnership will boost tourism in the Province.
However, various impediments will continue to be created in transferring of these
properties.
Special room rates may be negotiated with the private sector for providing of
required facilities to the parent departments for official and personal uses. The
transfer of identified properties to Sarhad Tourism Corporation and subsequent

10. participation of private sector would result in substantial. generation of revenue to
the Government. There would be no negative effect on the employees as they
would continue to function under the new arrangement of management.
APPENDIX 6-1
PROPERTIES PROPOSED TO BE TRANSFERRED TO
SARHAD TOURISM CORPORATION
PROPERTY PRESENT OWNERSHIP &MANAGEMENT
1. Kulalai Rest House.
2. Dassu Rest House (3 rooms).
3. Thandiani Rest House.
4. Thai Rest House.
5. Kalabagh Rest House.
6. Barrian Rest House.
7. Dadar Rest House.
8. VIP Guest House, Shogran.
9. Inspection House, Shogran.
10. Inspection House No I, Shogran.
11. Inspection House No. II, Shogran.
12. Naran Rest House.
13. Darosh Rest House.
14. Bahrain Rest House.
15. Band Kalam Rest House.
16. Shangia Rest House.
17. Kund Rest House C&W deptt.
18. Rest House, Haripur.
19. Batrassi Rest House.
20. Highway Rest House, Khanpur Dam on
lake-side
21. Thandiani Rest House.
22. Inspection Bungalow, Kawai.
23. Inspection Bungalow, Mohandir
24. Inspection Bungalow, Naran Upper.
25. Inspection Bungalow, Naran Lower.
26. Naran Anexxe, Naran.
27. Inspection Bungalow, Sherkol.
28. Inspection Bungalow, Thakot.
29. Inspection Bungalow, Dungagali.
30. Annex, Dungagali.
31. Inspection Bungalow, Chand View Murree.
32. Secretariat Cottage No. 1, Nathiagali.
33. Secretariat Cottage No. 2, Nathiagali.
34. Fan House, Nathiagali.
35. Inspection Bungalow, Kalapani.
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11. 36. Annand Cottage.
37. Hill-side Cottage.
38. Vindya Cottage.
39. Additional Cottage.
40. Inspection Bungalow, Nathiagali.
41. Shimla House.
42. Inspection Bungalow.
43. Naran OTDC Motel.
44. Miadam PTDC Motel.
45. Kalam PTDC Motel.
46. Falak Sair Hotel, Kalam, Swat.
47. TOR MOR Rest House,
Malakand Agency
48. Changia Gali Rest House,
49. Frontier Inn, Khushal-Garh, Kohat.
50. Frontier Inn, Banda-Daud Shah.
51. Frontier Hut, Malakand.
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Commissioner Malakand
Local Govt. & Rural Area
Development Deptt. (LG&RD)
LG & RD Deptt/DC, Abbottabad
LG & RD Deptt/DC, Kohat
LG & RD Deptt/DC, Karak
LG & RD Deptt/PA, Malakand