Havas Media's recent global media trends report on Social Shopping provides examples of marketers around the world incorporating social into marketing and sales activities throughout the customer journey. Social shopping is shopping and buying with friends through the use of digital technologies and social platforms. It is the exchange of product ideas, tips, recommendations and feedback throughout the shopping process, whether online or in-store. According to research done by Booz & Company, by 2015, the dollar volume of goods sold globally through social media is expected to rise six-fold, to $30 billion from $5 billion in 2011. Watch the video http://www.youtube.com/watch?v=dPNOBmakkP8

1. An introduction to Havas Media

2. Social Shopping: What is it?
Shopping and buying with friends
through the use of digital
technologies and social platforms
• Exchanging product ideas, tips,
recommendations, and feedback
throughout the pre, during & post shopping
process, whether online or in-store
• Communities for like-minded shoppers to
share and connect
• Shopping tools for personalizing, visualizing,
customizing products
• Rewards, discounts for promoting and
incentivizing friend purchases
• Special perks and exclusive access for
most active fans and influencers
• Fan and loyalty clubs
• Group buying services

3. Social Shopping Lifecycle
DISCOVER:
Inspire
& Motivate
PURCHASE: Social CONNECT:
Recommend
& Reward
Shopping Personalize
& Visualize
SHARE:
Feedback
& Influence

4. Get inspired by eyewear styles on
fashionable bloggers and click
through to buy the same glasses
(Pinterest, WarbyParker.com, U.S.)
Social Shopping: Discover
Follow your favorite brands,
designers and bloggers and get
their latest products,
recommendations and
sales updates
(LYST, Facebook open graph, UK)

5. Get motivated for the holiday
shopping season by finding
great ideas within a gift guide
from your daily new stream
(Kate Spade, Facebook)
Social Shopping: Discover
Browse a selection of virtually
displayed products, while getting
real-time access to the latest
prices, social buzz, picture feeds
and other news.
Use your mobile to buy
(Ebay Pop-up Store UK)

6. Join the conversation with other
moms and receive personalized
offers based upon your
interests and lifestyle
(Walmart, Google Plus, Brazil)
Social Shopping: Connect
Create a personalized
product catalog, save items you
want, rate what you own, read
reviews, and chat directly with
others to get advice
(Sears Shop Your Way, iphone, U.S.)

7. Try on and visualize different
outfits, without changing clothing,
through a virtual touch screen.
Save and share pictures with
friends and get
recommendations
(Swivel™ by FaceCake, Windows Kinnect)
Social Shopping: Connect
Upload photos of your outfit
Upload photos of your outfit
and get feedback in
and get real time feedback
real-time from friends
(Fashism, iphone/Web)
(Fashism, iphone/Web)

8. Get feedback on which
custom sneaker design
your friends prefer
(Nike, Twitter)
Social Shopping: Share
Select 2 friends and answer a quiz
about the Kia Picanto for a
chance to win a Shopping Day
while driving the Picanta car
around with your friends
(Kia, Facebook App, Netherlands)

9. Let your friends know what
items you want, and get
entered into a contest to
win a gift card.
(Gap, Facebook, Pinterest, U.S.)
Social Shopping: Share
Play a game and choose different
fruits to make a virtual mixed
juice. Then have the same fruits
you chose sent to your friend in
real life as a fresh juice
(Joyoung E6T, Weibo, Sina, China)

10. Order pizza directly from
Facebook while chatting
with your friends
(Dominos, Facebook, Australia)
Social Shopping: Purchase
Purchase items directly through an
interactive video, share your
purchases with other fans to win
special rewards, and also get more
tips from influential bloggers
(Compass Visa, Facebook, Hong Kong)

11. Check-in while store shopping to
receive a special discount
when you purchase an item
(American Eagle, Foursquare, U.S.)
Social Shopping: Purchase
Invite friends to split the
cost of a gift together.
Get product suggestions based
upon the recipient’s
social profile, brand likes
and hobbies
(ebay, Facebook, U.S.)

12. Social Shopping: Opportunities
• Inspire social conversation • Personalize messaging,
DISCOVER: about your brand by fusing CONNECT: experiences, offers so they
products with hobbies, are meaningful to the
Inspire & Personalize &
events, passions, people, and specific needs, desires,
Motivate causes that motivate your Visualize interests of the shopper and
audience to talk and share their communities
• Leverage social graph for • Help consumers visualize
targeting new customers with how a product will look, feel
relevant offers and products and function (via tools, apps)
• Develop experiences that • Integrate commerce
SHARE: are easy and rewarding to PURCHASE: functionality seamlessly
Feedback &
customize (upload, edit, Recommend within social platforms online
save) and distribute (post, and in-store
Influence link, email, tweet)
& Reward
• Make certain products,
• Incentivize active sharing services or discounts
(via offers, discounts, accessible only via social
badges) and reward most interactions
influential consumers with
• Invite customers to submit
special perks and exclusive product reviews and create
brand/product access visibility around success
• Listen, learn and optimize stories and key influencers
content, products and
• Employ attribution modeling
offerings around customer
to track conversion to sales
feedback

13. Social Shopping Key Stats: Driving Sales Globally
By 2015, the dollar volume of goods* sold globally Social shopping habits may be a reflection of cultural
through social media should rise six fold, to $30 billion tradition than merely just digital consumption habits
from $5 billion in 2011.

14. Social Shopping finds a sweet spot in categories where
discovery and inspiration are inherent

15. For staying informed about brands, people look beyond just
friend recommendations and consider social ads
What keeps you informed about a brand?
What drives purchase?
Yet, when it pertains
directly to
purchase, friend
recommendations
are still much more
influential
Source: Global Web Index, 2012

16. Overview: Global Media Trends Video Series
l For 2012-2013, Havas Digital is developing a global video series that will
feature interviews with innovative leading companies and key industry
specialists across nine media trend areas.
l Havas has undertaken this comprehensive market review in order to
identify the most crucial areas of opportunity for our current and future
clients.
l For marketers who are seeking to be more effective in reaching their
audiences, more engaging when connecting with them, and more
efficient in transacting with them, we believe there are multiple
opportunities that are now available within this dynamic new landscape.
Trend categories: progressive screens, social shopping, location-based
marketing, crowdsourcing/co-creation/curation, augmented learning, big data
& analytics, smarter search, life tracking, and cashless commerce.

17. Thank you!
Obrigado!
Gracias!
Merci!
Grazie!
Arigatô!
Vielen Dank!
Terima Kasih!
谢谢您!
For more information, please contact:
• Mark.Egan@havasdigital.com
• Rori.DuBoff@havasdigital.com