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Digital marketing career ! Hatem Kameli - SMMF2018

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Why Choosing Digital Marketing, social media, and ecommerce Career and how it will be changed in the future,

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Digital marketing career ! Hatem Kameli - SMMF2018

  1. 1. Digital Marketing Career Hatem Kameli, Founder:
  2. 2. DIGITAL 1.0
  3. 3. DIGITAL 2.0
  4. 4. The evolution of social media & mobile app 2003 2004 2004 2005 2006 2010 2011 2007
  5. 5. DIGITAL 3.0
  6. 6. +4B Internet users 53%
  7. 7. 164 M Internet users - MENA 37% YoY
  8. 8. ..120B $$
  9. 9. ..540B $$
  10. 10. + $100B +250,000 Captains
  11. 11. $ 490 B $ 210 B
  12. 12. 1.8 M Students
  13. 13. Valuation 2018 Amazon: $900 billion Valuation 1997 Amazon: $450 million Valuation 2018 Foot Locker: $6 billion Valuation 1997 Foot Locker: $3 billion
  14. 14. 4 Trillions ecommerce 2020 ‫اإللكترونية‬ ‫ة‬‫ر‬‫التجا‬ ‫في‬ ‫مقدمة‬Ecommerce
  15. 15. 3591Q1,2017
  16. 16. Marketing Funnel ( Lifecycle Model )
  17. 17. AI / ML & Marketing Funnel ( Lifecycle Model )
  18. 18. Acquisition
  19. 19. Conversion
  20. 20. Retention
  21. 21. AI / ML & Content
  22. 22. AI / ML & Content
  23. 23. AI / ML & Content By 2018, 20% of business content will be authored by machines. Gartner
  24. 24. AI / ML & Content
  25. 25. AI / ML & Content
  26. 26. AI / ML & Content
  27. 27. DIGITAL 4.0 Be Ready
  28. 28. Big Data & Artificial Intelligence is the Future of Marketing
  29. 29. Q&A Thank You

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