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Indonesia Mobile and Internet Survey 2015

Hasil survei yang dilakukan oleh Alvara Strategic Research terhadap 1500 responden di 6 kota besar di Indonesia (Medan, Jabodetabek, Bandung, Semarang, Surabaya, dan Makasar) pada bulan Oktober 2015

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Indonesia Mobile and Internet Survey 2015

  1. 1. INDONESIA MOBILE AND INTERNET SURVEY 2015 Key Findings Survey 1500 respondents in 6 big cities in Indonesia Prepared by: Alvara Strategic Research November 2015 www.alvara-strategic.com
  2. 2. 4.6 52.8 28.5 10.6 3.52.6 50.5 33.5 10.4 3.1 < 1 Hour 1 - 3 Hours 4 - 6 Hours 7 - 10 Hours > 10 Hours 2014 2015 Light Users Medium Users Heavy Users Addicted Users 0.6 2.4 12.0 20.7 25.0 31.3 31.7 24.3 26.6 54.5 21.9 5.7 0.2 4.3 20.6 27.6 26.4 33.2 36.8 31.5 37.5 49.8 23.5 4.5 02.00 - 04.00 04.00 - 06.00 06.00 - 08.00 08.00 - 10.00 10.00 - 12.00 12.00 - 14.00 14.00 - 16.00 16.00 - 18.00 18.00 - 20.00 20.00 - 22.00 22.00 - 24.00 24.00 - 02.00 2014 2015 Internet consumption in Indonesia is increasing in 2015 TIME IN ACCESSING INTERNETTIME DURATION IN ACCESSING INTERNET IN ONE DAY TIME IN ACCESSING INTERNET IN ONE DAY  Most of internet users are access internet 1 – 6 hours in one day  In 2015, 13,5% Indonesia internet users are addicted users  Access internet frequency in 2015 higher than 2014  The peak hour of internet access is 20.00 – 22.00 2
  3. 3. 2.5 5.0 2.5 17.5 7.5 30.0 15.0 20.0 10.1 17.2 12.8 17.4 16.1 11.8 10.5 4.1 14.4 18.4 10.3 18.2 17.6 8.3 10.5 2.4 15.3 22.2 15.3 15.8 15.3 7.4 6.4 2.5 15 - 19 Y.O 20 - 24 Y.O 25 - 29 Y.O 30 - 34 Y.O 35 - 39 Y.O 40 - 44 Y.O 45 - 49 Y.O 50 - 54 Y.O Light User Medium User Heavy User Addicted User INTERNET USERS POFILE BY AGE  Addicted users are dominated by internet users aged 15 24 years old, meanwhile light users are dominated by internet users aged 45 – 54 years old  Younger age are more frequent in accessing internet than older Internet consumption is higher among younger internet users 3
  4. 4. 17.5 22.9 41.3 43.3 37.5 26.7 35.4 28.6 12.5 27.3 29.8 33.5 10.0 17.3 32.2 27.1 5.0 18.1 29.1 27.6 25.0 18.0 9.5 13.8 5.0 8.0 12.5 13.3 Light User Medium User Heavy User Addicted User Music/Movies Economy Addicted users like to talk related music/movies and sport INTERESTED TOPIC TO DISCUSS 4
  5. 5. 92.5 90.9 75.4 67.5 60.1 59 44.1 39.3 38.6 15.2 15 13 9.6 6.2 5.4 4.4 92.9 92.9 87.8 54.5 69.1 58.4 33.8 42.0 36.7 12.8 22.1 11.1 4.4 9.7 4.6 4.6 SOCIALNETWORKING BROWSING CHATTING/MESSAGING NEWS DOWNLOAD MUSIC EMAIL GAMEONLINE VIDEOSTREAMING HEALTHINFORMATION INTERNETBANKING WATCHINGSPORT/MOVIES PUBLICSERVICE INFORMATION E-COMMERCE RADIO/TVSTREAMING VOIP/INTERNETTELEPHON 2014 2015 The usage of messaging, download, internet banking, and e-commerce are increasing significantly in 2015 THE USAGE OF INTERNET 5
  6. 6. Addicted and heavy users has more activities in accessing internet 64.1 59.0 51.3 33.3 41.0 33.3 35.9 25.6 17.9 5.1 2.6 2.6 0.0 2.6 0.0 0.0 0.0 90.2 90.8 85.2 64.0 57.1 50.6 41.5 35.1 25.8 21.0 10.7 8.9 5.1 4.3 5.0 3.3 1.2 96.4 97.6 91.9 73.3 61.5 62.5 41.7 36.8 39.1 23.3 14.8 11.3 14.2 5.3 4.7 6.1 4.0 100.0 95.1 94.6 84.7 59.1 53.7 45.8 44.8 53.2 26.6 17.2 20.2 17.2 4.4 3.4 5.4 5.9 BROWSING SOCIALNETWORK MESSAGING DOWNLOAD MUSIC NEWS GAMEONLINE VIDEOSTREAMING EMAIL INTERNETBANKING HEALTHINFORMATION WATCHINGSPORT/MOVIES E-COMMERCE RADIO/TVSTREAMING VOIP/TELEPON INTERNET/SKYPE PUBLICINFORMATION EBOOK/E-READER Light User Medium User Heavy User Addicted User THE USAGE OF INTERNET BY INTERNET USERS CATEGORY In average, light users are doing 3,79 activities, medium users 6,01 activities, heavy users 6,86 activities, and addicted users 7,34 activities in internet 6
  7. 7. 97.6 47.3 1.0 4.2 1.7 1.3 3.2 96.9 43.8 7.5 4.1 2.8 2.3 1.3 FACEBOOK TWITTER INSTAGRAM MYSPACE PATH LINKEDIN FLICKR 2014 2015 28.4 27.2 14.4 8.8 7.2 More Friend Connected Update Information Easy to Access Follow Trend Faster Loading 37.5 18.8 16.6 12.5 8.3 Upload Photo Watching Video More Friend Connected Follow Trend Attractive 32.6 21.7 17.5 10.1 8.3 More Friend Connected Searching Old Friend Easy To Access Easy to Communicate Maintain Relationship Users of Facebook are stable, meanwhile Instagram users are increasing very high in 2015 THE USAGE OF SOCIAL MEDIA REASON TO JOINT 7
  8. 8. 87.2 41.0 2.6 0.0 97.0 33.7 3.1 3.1 1.7 1.4 0.9 98.0 49.4 11.1 3.8 3.6 2.6 1.2 95.6 68.5 16.7 9.4 5.4 4.9 3.4 Facebook Twitter Instagram Myspace Path Linkedln Flickr Light User Medium User Heavy User Addicted User THE USAGE OF SOCIAL MEDIA BY INTERNET USERS CATEGORY Facebook is leading in all internet users category, meanwhile Twitter is highest in addicted users 8
  9. 9. 92.3 65.1 47.6 23.6 7.7 34.9 52.4 76.4 Light User Medium User Heavy User Addicted User No Yes 74.1 61.3 55.6 51.9 42.9 84.9 65.7 60.8 58.9 57.0 85.2 69.0 61.9 59.4 47.1 Price Product Feature Promotion Program Sales Point Customer Review Medium User Heavy User Addicted User PRODUCT INFORMATION SEARCHING IN INTERNET For addicted and heavy users, internet is the primary source of information regarding products and services Do you searching information related to products and services? What the kind information do you search? 9
  10. 10. 60.7 14.6 10.3 10.6 5.8 3.4 3.4 3.4 6.6 58.5 19.7 15.9 10.1 4.0 3.8 3.6 3.4 3.4 Clothes Handphone/ Smartphone Travel Ticket/ Concert Computer/ Notebook Book Software Motorcycle Household Appliances Electronics 2014 2015 Clothes is still the most frequently purchased product via internet in 2015 PRODUCT PURCHASED VIA INTERNET 10
  11. 11. 75.6 41.4 3.7 1.9 0.8 74.8 38.2 9.9 1.5 2.2 ACCOUNT TRANSFER COD CREDIT CARD REKBER PAYPAL 2014 2015 52.9 37.0 25.1 13.2 Online Store Forum and Market Place Social Media Messengger App ONLINE SHOP USAGE Most of internet users buy products through online stores and online forum/marketplace, and most of them using account transfer for payment The Usage of credit card is increasing significantly in 2015 11
  12. 12. ABOUT ALVARA STRATEGIC RESEARCH 12
  13. 13.  Inspired by the first alphabet of Greek and also one of the sacred symbol in research, ALVARA is always striving to be THE MOST ADVANCE in developing research with MEASURED and TESTED validity.  ALVARA also has a meaning of fairy elf, and thus ALVARA will always deliver INSPIRING INSIGHTS to your company and institution as the guidance in decision making  ALVARA is supported by professional individuals who have MORE THAN 10 YEARS EXPERIENCE in research industry, both SOCIAL, MARKETING, AND MEDIA research in various companies and institutions ALVARA is an Indonesia research institution which always puts accuracy and insight as the first priority for the decision makers in any companies and institutions. ALVARA PHILOSOPHIES 13
  14. 14. [IB]³ MEASUREMENT [IB]³ Measurement is the most advanced and holistic approach to measure brand and product performance in consumers’ point of views SERVICE QUALITY MONITORING Brand Equity Model is measure brand equity based on three indicators: brand knowledge, brand image, and brand engagement BRAND EQUITY MODEL Service Quality Monitoring is measure and monitor service quality delivery to customer for service improvement ALVARA SIGNATURE PRODUCT AND SERVICES Our Research product should help companies to understand its customers and market, and also to evaluate their brand and service UAI Research, Segmentation Research, Potential Market Estimation, Consumer Habit and Behavior Research, Pre and Post Ads Evaluation, Product and Concept Test, Product Acceptance Research, Product Portfolio Research OTHERS PRODUCTS
  15. 15. Deep Rich Research Findings Research Method- ology Ethnographic Research Conventional Qualitative Research Quantitative ResearchBroad, Measurable  Quantitative Research: — Survey (Face-to-face, Phone, Mail, Internet) — MAPI (Mobile Assisted Personal Interview) — Mystery Shopping — Car Clinic — CATI  Ethnographic Research — Observation — Ethnography  Conventional Qualitative Research — Focus Group Discussion — In-Depth Interview ALVARA RESEARCH METHODOLOGY We are using in all of our researches methodology is derived from basic to advance methodology that has been tested academically 15
  16. 16. Thank You Management Office : Sarana Jaya Building R. 203 Jl. Tebet Barat IV No 20 Jakarta Selatan 10210 Phone +62 21 83786455 Fax +62 21 83786455 Attn. Hasanuddin [08121070124] hasanuddin@alvara-strategic.com 16

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