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Identifying the IDEAL VENDOR<br />Partner (and Business customer) actions are driven by one or more of the following:<br />Increase Revenue<br />Decrease Cost<br />Enhance Cash Flow<br />Leverage Assets<br />Minimize Liabilities<br />The following are 15 questions that partners want answered before they will commit to your company or products. <br />Market Segmentation<br />,[object Object]
Who are your competitors and what are your unique selling propositions?

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Identifying Your IDEAL Vendor Partner

  • 1.
  • 2. Who are your competitors and what are your unique selling propositions?
  • 3.
  • 4. What is your channel strategy (number/type of partners, number of tiers, etc)?
  • 5. What is the profile of your ideal vendor?
  • 6. How do we fit into your strategy (how do I leverage my existing assets)?
  • 7.
  • 8. What is the profit model (margin, value-added services, add on products, etc)?
  • 9. How will you help us sell the product/service ( leads, programs, deal registration)?
  • 10. What are the costs associated with selling your products/services ( training, certification, etc)
  • 11. What administrative process do I need to put in place to sell your products/services?
  • 12. What resources are you going to provide to reduce my risk exposure?
  • 13. What support do you provide? For us? For the customer?
  • 14. <br />