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Ingredients of a Successful Web Business   Chris Harvey General Director, VietnamWorks.com 28 October 2009
[object Object],[object Object],Objectives
My background
CLEAR objective: Solve a PROBLEM! Ingredient #1
[object Object],[object Object],[object Object]
CLEAR positioning:  What is the site ABOUT? Ingredient #2
[object Object],[object Object],[object Object]
What is this site about?
What is this site about?
What is this site about?
What is this site about?
What is this site about?
CLEAR and PRACTICAL monetization model Ingredient #3
[object Object],[object Object],[object Object],[object Object]
Great user experience: Don’t make me think! Ingredient #4
Users must think to use your site Users understand and know what to do easily Good Bad
Don’t make me think!
Don’t make me think!
Don’t make me think!
Don’t make me think!  www.usertesting.com
 
[object Object],[object Object],[object Object],[object Object],Main ingredients - Recap
Thank You & Discussion

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