2. What is Intellectual Property? Creative expression of an idea that is put into a fixed form . Examples: books, plays, song lyrics, song melodies, video games, websites, online applications, photographs, videos, movies, designs, TV programs, performances, choreography, and more!!!
3. Intellectual Property…problem Even in its tangible forms, intellectual property can be difficult to understand and connect value to. The complexity and confusion increases when the intellectual property is creative content that can be digitally distributed over the Internet. Making something available on the Internet sometimes creates a disconnect between the content creator and the end user. (It’s so easy to cut-and-paste!)
5. What’s Plagiarism? Using someone else’s ideas, words, or creative content without getting permission or giving proper credit. Plain and simple: plagiarism is... STEALING!!!
6. What’s Copyright? Copyright is a set of exclusive rights that allow an owner of creative content to do or authorize others to do these things: reproduce the work; distribute copies of the work to the public by sale or other transfer of ownership, or by rental, lease, or lending; to perform the work publicly; to display the work publicly; to create derivative works; (that means to create new works based closely on the original, such as a translation of a book from one language into another, or making a book into a movie)
7. How long does copyright last? For individuals: 70 years after death of creator. For corporations: 95 years from first publication, or 120 years from its creation. Define: “Public domain” Media Education Lab
8. So how are we supposed to use stuff that we find on the Internet and in books or magazines???
9. 1. Use the “Four Factors of Fair Use” to decide if you can use something.2. Cite your sources properly. Media Education Lab bigevil600
10. What are the “Four Factors?” Purpose—what are you using it for? Nature—what is it that you’ve made? Amount—how much did you use? Effect—what will be the result of what you’ve made?
11. More Details… Check out this website by the Copyright Clearance Center to see if your use of “x” will be considered “Fair Use”: http://www.copyright.com/Services/copyrightoncampus/basics/fairuse_list.html
12. So…to review… For written work: be sure to cite your sources (tell where you got your information) either in the paper itself or by using a Works Cited page at the end. For creative content that you are using from the web, apply the “Four Factors of Fair Use” and then cite your source, ask for permission to use, and/or use an official notice on the opening slide.
13. Multimedia Credits Photo Slide 4: by ralaenin. Downloaded at http://www.veezzle.com/photo/453056/Screaming Photo Slide 8: by svilen001. Downloaded at http://www.veezzle.com/photo/519037/question-con-2 Music videos on Slides 7 and 9 were produced by the Media Education Lab at Temple University in Pennsylvania, PA. They can be found on the web at http://mediaeducationlab.com/ Bibliography Digital Citizenship & Creative Content Curriculum. Microsoft, 2008. http://digitalcitizenshiped.com/ Hobbs, R., Donnelly, K. & Braman, S. (2008). Teaching about Copyright and Fair Use for Media Literacy Education. [Multimedia curriculum.] http://mediaeducationlab.com
14. Presentation by:Ms. M. HarrisDistrict LibrarianHeyworth CUSD #4November 2010 Ms. Harris, District Librarian (although she doesn’t usually wear pearls in the library)
