2. INTRODUCTION
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
web search engine's unpaid results.
It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results on
search engines.
SEO helps the engines figure out what each page is
about, and how it may be useful for users.
SEO allows webmasters to provide clues that the
engines can use to understand content. In fact,
adding proper structure to your content is essential
to SEO.

3. Understanding both the abilities and limitations of search engines allows you to
properly build, format, and annotate your web content in a way that search
engines can digest. Without SEO, a website can be invisible to search engines.

4. PROBLEM DOMAIN
Why do we need SEO today? Where does the problem lie?
Let us consider a situation:
You wish to buy a “blue denim shirt”.
You decide to look for it online.
You type “buy blue denim shirt online” in the Google search engine bar.
What happens next?
A race has begun!!

5. WHY SEO ?
In today’s competitive market SEO is more important
than ever. Search engines serve millions of users
per day looking for answers to their questions or for
solutions to their problems. If you have a web site,
blog or online store, SEO can help your business
grow and meet the business objectives.
Search engine optimization is essential because:

6. The majority of search engines users are more likely to
choose one of the top 5 suggestions in the results
page so to take advantage of this and gain visitors to
your web site or customers to your on-line store you
need to rank as higher as possible.
SEO is not only about search engines but good SEO
practices improve the user experience and usability
of a web site.
Users trust search engines and having a presence in
the top positions for the keywords the user is
searching increases the web site’s trust.
SEO is also good for the social promotion of your web
site. People who find your web site by searching
Google or Yahoo are more likely to promote it on
Facebook, Twitter, Google+ or other social media

7. SEO is also important for the smooth running of a big
web site. Web sites with more than one author can
benefit from SEO in a direct and indirect way. Their
direct benefit is increase in search engine traffic and
their indirect benefit is having a common framework
(checklists) to use before publishing content on the
site.
SEO can put you ahead of the competition. If two web
sites are selling the same thing, the search engine
optimized web site is more likely to have more
customers and make more sales.

8. HOW WILL WE DO IT?
We will build an interactive website and perform search engine optimization
for the same.
We will buy an appropriate domain name as well as web hosting for the
website.
This will be preceded by an exhaustive keyword research on our part.

9. There are mainly two kinds of SEO techniques :
On page SEO
Off page SEO
Apart from this we’ll be using web analytics.
Google analytics is the service which would help us in this.

10. On Page SEO
On page SEO is carried out on every page of the website. It includes those
changes that we make to our site or on the lines of which we develop a
website, that make it search engine friendly.
Techniques that come under it:
Original and relevant content
Meta tags
Meta description
Keyword density Sitemaps
URL structure Image SEO Internal linking

11. OFF PAGE SEO
Off page SEO deals with attracting visitors through other websites, that are
good and authoritative. In off page SEO, we do not work upon our own
website.
Techniques: Back linking Forum posting Social bookmarking
Search Engine Submission Link exchange Photo Sharing

12. THANK YOU