2. agenda
• 9.30: vision & purpose
• 10.15: your 1 page business plan
• 10.45: break
• 11.00: customer development
• 11.45: the search for product-market fit
• 12.30: questions / close
3. what you’ll learn
• the importance of a clear vision & purpose
• create & iterate your business model
• how to define your early adopters
• why you need to ‘get out of the building’!
• ways to test out your ideas quickly
• what an mvp is and how to define it
6. “your passion is ignited by your purpose,
& your vision enables you to apply that
spark to change the world.”
7.
8. “Brands with a clear purpose have
a real strength to them.they have
a reason for being. and if there’s
no why, there’s no wind”
david hieatt, do lectures / howies
9. having a clear purpose helps…
• ..explain why your company exists
• ..people to rally around your cause
• ..build a strong brand
• ..adapt your product/service
• ..speed up decision making
10. our purpose:
to help entrepreneurs in the making
turn their passion into profits
11. our vision:
a world with better businesses,
happier teams & delighted customers
12. “to organize the world‘s
information and make it
universally accessible and useful.”
17. • a new initiative help entrepreneurs
turn their passion into profits
• business has a bad name / most
startups fail / people hate their jobs
• a world with happier business,
employees & customers
• happy, loved, inspired, passionate
55. have i made something people want?
• fake it, before you bake it
– create prototypes
– run experiments. be creative!
• start with the core features (MVP)
• what will you measure?
62. • define your vision & purpose
• create & iterate your business model
• define your early adopters
• listen more than you talk
• fake it before you make it
• have fun along the way!