Rachit Dayal's presentation on Google and how it's adapting to SoLoMo at the AMIC INET Conference on Social Internet. The presentation was on 17th Nov 2012.

1. Google + SoLoMo
SEO, AdWords & Analytics Strategies for
2013
Rachit Dayal,
Managing Partner – Happy Marketer
www.GoogleClassroom.com.sg
Rachit Dayal – @rachitdayal Google + SoLoMo

2. Rachit Dayal
• Managing Partner, Happy Marketer
– Lead all Google projects
– 12+ years of Web experience,
• SEO – Over 50 websites optimized
• SEM – $500,000 spend managed
• Conversion – $5 million of online sales
• Websites – 12+ years of experience
– Singapore’s first Google Certified
• AdWords Professional (Jan 2006)
• Analytics Professional (Mar 2009)
Rachit Dayal – @rachitdayal Google + SoLoMo

3. Google’s Worries about SoLoMo
The Factors DNA & Values
Rachit Dayal – @rachitdayal Google + SoLoMo

4. The New Search Engine Result Page
Rachit Dayal – @rachitdayal Google + SoLoMo

5. Search Engine Optimization in the SoLoMo
World
Google+ & Authorship Maps & Location Results
Getting Featured in Mobile
Rachit Dayal – @rachitdayal Google + SoLoMo

6. Google+ Author Connections
Rachit Dayal – @rachitdayal Google + SoLoMo

7. Getting Featured in Mobile Search
• 38 percent of residents own a
smartphone.
• 82 percent of smartphone users use a
search engine at least one time per
week.
• 88 percent of smartphone users
notice ads on a smartphone –
– 41 percent on search engines;
– 46 percent in an app;
– 25 percent on a retailer website;
– 20 percent on a video website;
– 27 percent while watching a video;
– and 47 percent while on a website.
• 75 percent of smartphone users
watch video; 26 percent watch at least
one time per day.
• 79 percent of smartphone users visit
social network; 54 percent visit at
least one time per day.
Rachit Dayal – @rachitdayal Google + SoLoMo

8. Maps & Location Results
Rachit Dayal – @rachitdayal Google + SoLoMo

9. Google AdWords in the SoLoMo World
Sitelinks for Social Assets Mobile Web & App Ads
Location Extensions
Rachit Dayal – @rachitdayal Google + SoLoMo

10. Sitelinks for Social Assets
Rachit Dayal – @rachitdayal Google + SoLoMo

11. Location Extensions
Rachit Dayal – @rachitdayal Google + SoLoMo

12. Mobile Web & App Advertising
Rachit Dayal – @rachitdayal Google + SoLoMo

13. Google Analytics in the SoLoMo World
Social Engagement Mobile Analytics
Geo Reports
Rachit Dayal – @rachitdayal Google + SoLoMo

14. Social Engagement: Track Social Activities
Rachit Dayal – @rachitdayal Google + SoLoMo

15. Geo Reports: Measure Local Impact
Rachit Dayal – @rachitdayal Google + SoLoMo

16. Mobile Analytics for Sites & Apps
Rachit Dayal – @rachitdayal Google + SoLoMo

17. Next Steps
SEO: To Do List Analytics: To Do List
AdWords: To Do List More Training
Rachit Dayal – @rachitdayal Google + SoLoMo

18. Next Steps: SEO
Social Mobile Local
• Google+ Profile • Submit a Mobile • Create Google+
(Personal & Sitemap & test and Google Places
Business) • Develop mobile • Get reviews on your
• Use the “Author” tag friendly sites Maps Listings
• Get +1 and Tweets
Rachit Dayal – @rachitdayal Google + SoLoMo

19. Next Steps: AdWords
Social Mobile Local
• Include sitelinks to • Create mobile • Create Location
your FB, Youtube & search & site Extensions for your
Twitter accounts specific campaigns campaigns
• Advertise on / ads • Analyze local
YouTube with pre- • Advertise on mobile campaigns for traffic
roll, banner and in- apps and measure & conversion signs
video ads ROI on downloads
Rachit Dayal – @rachitdayal Google + SoLoMo

20. Next Steps: Analytics
Social Mobile Local
• Set up Facebook • Separate profiles for• Analyze local traffic
and Twitter sharing mobile websites with geo report
• Tag all URLs • Set up event • Track Google
coming from social tracking for mobile Places, FourSquare
campaigns apps etc stats
Rachit Dayal – @rachitdayal Google + SoLoMo

21. Next Steps: www.googleclassroom.com.sg
Web Video (early
AdWords (Mon) SEO (early Dec) Dec)
Analytics (next Facebook (early
week) Dec) Mobile (early Dec)
Rachit Dayal – @rachitdayal Google + SoLoMo