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Blogging for Business:
                                                         Better than cupcakes?




Katie Laird
klai...
What we’ll talk about...

  • Business Blogs in action


  • What the heck is micro-Blogging?


  • The power of Visualiza...
Are Bloggers the Internet’s
      party people?
Sure, it’s a feel-good, online conversation...
... but is Business Blogging actually profitable?
NOT Blogging F500
                             Blogging F500 (61 total)



                              12%




         ...
Humanizing
the brand!




      http://www.socialtext.net/bizblogs/index.cgi?traits_of_the_fortune_500_blogs
Let’s look at some
Real Live Business Blogs
Company Blogs
Boeing B2B Flight Test Journal
www.boeing.com/commercial/777family
37 Signals Blog(s)




                                  http://productblog.37signals.com/




         www.37signals.com/...
Thought Leader Blog
Audrey Kawasaki blog (freelance artist blog)
http://baibai-matane.livejournal.com
Event marketing company shares the love
www.eventmarketing.zvents.com
‘By the people’ Company Blogs
         (surprise!!!)
The Apple Blog (totally not official)
www.theappleblog.com
My Starbucks Idea - Post based on Visitor Content
http://blogs.starbucks.com/blogs/customer
5 great ways YOU (yes, you)
can use a Blog for your business
1. Establish an online presence on the cheap




Caroline Collective
www.carolinecollective.cc
2. Look brilliant, be adored by many




Crowdspring - crowd source graphic design Blog
http://blog.crowdspring.com
3. Support, give back and build your Community




Houston Artist Relief Blog -- HAA artist outreach
www.haahelps.com
4. Promote and extend conferences and event life




Mom 2.0 Summit
www.mom2summit.com
5. Run a viral marketing multimedia campaign

                              www.arttheheartofhouston.com




        www.h...
All a-Twitter
www.twitter.com
In 140 characters or less...

What are you doing right now?



                                www.twitter.com
The (new) Art of Community Building

A chance to connect and be generous

• Share your brain candy and link love

• Promot...
Want to know who is talking about you on Twitter?

Follow the Micro-Blogging buzz

                                       ...
Do more with less...

Feed your Tweets into other sites
Let’s take a quick breather!
The Road to Blogging:
Filling your brain to the max
They are already
   talking about you...
but what are they saying?
Track the conversation and find out!

                                  www,technorati.com/watchlist
                      ...
Tracking the online conversation...

Further online Reputation Management




  Google Trends search:
  www.google.com/tre...
Tracking the online conversation...

How do you compare to your competition?




                                         ...
Find something less-than-great
  about your business online?
Deal with it! NOW!
Tracking the online conversation...

Timeliness and sincerity mean everything

• Draft response strategy beforehand


• If...
Discover the Influencers
(and folks you just plain like)
Find awesome Blogs to read and learn from
www.technorati.com // www.blogsearch.google.com
IceRocket - Prolific vs. Influential = 2 different things
www.icerocket.com
Love thy feed reader!
www.google.com/reader
Pageflakes - personalized online data center
www.pageflakes.com
http://flickr.com/photos/geekette/212455285/



                                               Let’s get personal.
Create your Personal Brand

• Keep it consistent EVERYWHERE


• Create an Avatar


• Add important links / personal
  bran...
Let’s Get Blogging!

• Set up a fast template
  Blog


• Start simple - match
  branding graphics later


• 5 posts before...
Let’s get Blogging!

Wordpress Template Sites

                       http://topwpthemes.com/



                         ...
Let’s get Blogging!

Tumblr - Art of the Uber-Simple




                        http://dallasmarketing.tumblr.com/
Let’s get Blogging!

Make your life easier: desktop Blog utilities




                        http://windowslivewriter.sp...
Let’s get Blogging!

Badges of honor - make your brand portable

• Let your visitors take your brand
                     ...
Keep up the Blogging magic

• Write regularly (2x week optimal)


• Comment regularly


• LINK LOVE!!!! At least 1 link a ...
Keep up the Blogging magic...

Random Blog post ideas

• Invite guest Blogger to write on industry or event topics


• Int...
Keep up the Blogging magic...

Blog post cheats (b/c life gets busy!!)

• Round up of news snippets and links to
  other B...
Qualified traffic is good – link regularly, link well




                                                http://flickr.co...
VISUALIZATION!! Tell a story with Blog visuals.
Visualization tools

Embed rich media for higher readership

• Use other free online social networks to
  host or discover...
Visualization tools

Create your own Rich content

• Jing (www.jingproject.com/) - free
  desktop image and video recorder...
Visualization tools

Buy a Flip video camera (seriously)




                        http://www.theflip.com/
Follow up with your Community

• Respond to comments and emails
  fast and openly


• Get to know your visitors and their
...
Strategy, strategy, strategy
What is Success?

• Define your goals ahead of time:
                                                   www.intensedebate.c...
How do you know it’s working?
• Define your goals ahead of time:


  • Newsletter sign up

                         www.mai...
Blogging power at work, donate to: www.brennanshouston.com
Stick with your strategy and tweak as needed

• High traffic time?


• Post topics particularly hot?


• Who are your top r...
Tracking your success....

  Statistics are available, numbers work...




Google Analytics (free and track your PPC)
www....
Tracking your success....

 Stats just a click away...




Built-in Blog utility traffic meters
www.typepad.com // www.word...
Tracking your success....

 Learn about your RSS subscribers




Feedburner (free)
www.feedburner.com
But it’s really all about the people
Tracking your success....

The Human Bottom Line

• Who are you connecting?


• What relationships are you building?


• A...
Quickie Social Media To-Do’s

1. Read blogs
   (find them on www.technorati.com)


2. Set up an RSS Feed Reader
   (www.goo...
Social Media is a constant learning process
But a fun one!!! So enjoy :)
Thanks for participating today!


  Katie Laird
  Schipul – The Web Marketing Company
     www.schipul.com / www.tendenci....
Humanizing the brand! http://www.socialtext.net/bizblogs/index.cgi?traits_of_the_fortune_500_blogs
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Humanizing the brand! http://www.socialtext.net/bizblogs/index.cgi?traits_of_the_fortune_500_blogs Blogging for Business - Sweet for all sizes

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Publicada em

Humanizing
the brand!




http://www.socialtext.net/bizblogs/index.cgi?traits_of_the_fortune_500_blogs

Publicada em: Tecnologia
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