To do business at the pace of digital, you have to improve your speed, predictability, transparency and adaptability to change. In this concluding session of the Hanson Digital Summit 2013, Mike Osswald outlines the key takeaways of listening continuously, having conversations and executing with purpose. www.hansoninc.com/summit

1. THE IMPORTANCE
OF BEING AGILE

2. MIKE OSSWALD
VP, EXPERIENCE INNOVATION

3. AGILE MARKETING GOALS...
Improve the speed,
predictability, transparency,
and adaptability to change

4. BE AGILE
THE CUSTOMER IS AT THE CORE
Experiential
Local/Retail
Print
Customers
Public Relations
Out of Home
Online Channels
Social Engagement
Product/Service
Development
Television
eCommerce
Customer Service
Market
Research
Web Sites

5. CORE PRINCIPLES OF AGILE
•
Agile mindset, agile methods
•
Working together, while focused on customers (not target audiences)
– Listen, observe, collaborate, create
•
Change as a strategic advantage
•
Connected teams and iterations
•
Focused on data and feedback
– vs. opinion and convention
•
More experiments, less big bets

6. See more at
HANSONINC.COM/SUMMIT