presentation alumni relations Nottingham trend University FORMEDIA study trip may 2011

1. 1
Nottingham Trent University

2. 2
Nottingham Trent University (NTU)
• NTU’s origins go back to 1843
• 9 Schools offering almost
every discipline
• 2,650 staff
• Over 23,500 students
• Over 5,000 postgraduate
students

3. 3
International dimension
• Students from over 90
countries
• 9% non-UK students
• Plus over 4,000
students studying
overseas

4. 4
City Campus – Home to Art & Design and Built
Environment, and Business, Law & Social
Sciences

5. 5
Brackenhurst Campus – Home to Animal,
Rural & Environmental Sciences

6. 6
Clifton Campus – Home to Arts & Humanities
and Education and Science & Technology

7. 7
NTU - Evolution
1843 – Nottingham Government School of Design
1945 – Nottingham and District Technical College
established
1958 – Nottingham Regional College of Technology
established
1964 – Regional College and College of Art and Design
amalgamate
1970 – Trent Polytechnic granted polytechnic status
1975 – Polytechnic amalgamates with Nottingham
College of Education

8. 8
NTU - Evolution
1989 – Name changed to Nottingham Polytechnic
1992 – Nottingham Trent University launched
1993 – NTU Alumni Association created
1999 – NTU amalgamates with Brackenhurst
Agricultural College
1999 – NTU Alumni Fund programme launched
2008 – NTU Receives the largest ever gift to a post-
1992 university

9. 9
Who are we in touch with?
• Approx. 97,000 former students
• Graduates from 1940s – Current
• We add on average 6,000-7,000 new alumni each year from student
records.

10. 10
In Addition …
• 35,000 skeleton records – name and education details only; never mailed
• 19,500 ‘lost’ records – previously mailed but have lost contact over time
Total Alumni Records - May 2011
Approx. 152,000
Skeleton
23%
"Lost" /
Unmailable
13% Contactable
64%

11. 11
Pre-1992 and Post-1992 (University status) Split
Contactable Alumni - May 2011
Pre-1992
8017
8%
Post-1992
97261
92%
NB. Raw data for this chart includes all qualifications obtained. Some alumni have
completed multiple qualifications and therefore may be counted in both segments.

12. 12
Contactable Alumni by Year of Graduation/Leaving
as at May 2011
8000
7000 1990-2010 96%
6000
No. of Alumni
5000
1940s-1980s 4%
4000
3000
2000
1000
0
40s 50s 60s 70s 80s 199019911992199319941995199619971998199920002001200220032004200520062007200820092010

13. 13
Gaining Contact with Alumni 2011
Year of Graduation Prior to 1990 2002
Comparison of Contactable Alumni in 2011 and 2002
3000
2500
No. of Alumni
2000
1500
1000
500
0
40s 50s 60s 70s 80s

14. 14
Age of Contactable Alumni
May 2011
30000 May 2011
38% aged 30 and under
58% aged 35 and under April 2007
25000
20000
No. of Alumni
15000
10000
5000
0 2011 Figures
61-65 years 979
66-70 years 336
5
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5
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5
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5
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5
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15. 15
Gender - Contactable Alumni
May 2011
Unknown
0.11%
Male
49.50%
Female
50.39%

16. Contactable Alumni Resident in UK and Overseas 16
May 2011
Overseas
10%
UK
90%
Contactable Alumni Resident in UK
April 2007 (for comparison)
UK address 91%
May 2011
Overseas address 9%
Nottinghamshire
23%
Rest of East
Elsewhere Midlands
63% 14%
April 2007 (for comparison)
Nottinghamshire 23%
Rest of East Midlands 13%
Elsewhere 64%

17. 17
Employment
• 29% contactable alumni have provided at least some information on
their current or last employment
• In May 2011 we know the salary level of 12% contactable alumni

18. 18
What does our data look like?
Individual Biographical info
Address/Phone/Email
Home Address Business Address Parental Address Former Address(es)
Relationships Organisations
Other Individuals
Education at NTU Most recent qualification Previous qualification(s)
Contact with NTU Events History of Mailings/Phone calls Volunteer Roles
Gifts made or pledged
Other significant info Personal/Professional achievements Interests Photos

19. 19
Alumni Relations at NTU
• The aims of the Alumni Relations programme are to:
• understand the changing needs and expectations of alumni in terms
of their relationship with the University;
• use this understanding to strengthen mutually-beneficial
relationships between the University and its alumni;
• build alumni sense of affiliation and pride in NTU;
• establish NTU as alumni’s life-time partner in learning;
• increase alumni support for the University – both financial and non-
financial

20. 20
Alumni Relations at NTU
5 Strategic platforms
• Raise awareness of the Alumni Association amongst current
students and recent graduates
• Trace lost alumni
• A communications programme to keep alumni involved with their
University and its future
• A series of alumni events to keep alumni in touch with and affiliated
to their University
• Opportunities for alumni to volunteer their time and expertise to
support their University and its current and future students

21. 21
Raising Awareness
• The problem = Many current students don’t know what the term
‘alumni’ means
• Engage with Schools/Departments/Faculties
• Survey of current students – May 2011
• Involve students in alumni events
• Raise awareness of alumni support among current students –
Benefactors boards, nameplates, e-news bulletins
• Alumni mentoring programme for current students
• Graduations
• Alumnus of the Year
• Alumni Fund - recruitment

22. 22
Tracing lost alumni
• Never ends, but very
valuable!
• Invest in a database and in
staff who know how to
manage and maintain its
integrity
• Involve alumni in finding lost
alumni from their class

23. 23
Communications programme
• Vital and fundamental
• Alumni Magazine
• School/Faculty communications
• Online and e-communications
• Social networking
• Business networking

24. 24
Events
• Mix it up
• Club nights
• Networking receptions
• Unusual venues
• Costs
• Current students

25. 25
Alumni Support
• Financial
• Advocacy
• Work placements
• Mentoring
• Careers
• Research contracts
• Postgraduates
• Industry forums