campaign web pages

1. Campaign Website and Brief
Notes
Hannah Woollaston

2. Website Banner
This is my website banner I created this from my three final campaign posters, I created this
by measuring it out so the width would stretch across my website and blending the posters
together while removing the text. I liked this way of showing off my campaign ideas as it
makes the website look more interactive by letting the audience click on the posters to see
more about the campaigns- therefore appealing to my relatively young target audience.

3. Website ‘About Us’ Page
As we had to decide to on an extra thing to
create as part of our campaign I chose to
create a website. Originally, I thought this
would be a bit predictable but I think that a
website is so necessary to raising awareness
and making an organisation more accessible to
their target audience, I thought creating one
would be a good idea.
This is the ‘About Us’ page on the website, I
have written in quite a formal but still chatty
style e.g. It talks about serious points like what
the charity is about and what it believes in but I
haven't done it in a really chatty style as I think,
given my target audiences outlook and age,
this might scare them off and they wouldn’t
want to get involved in the campaigns as they
would feel intimidated if the tone of the
organisation came across too serious. I have
also used the same fonts and colours as those
seen on my campaign posters, this helps to
make the campaign more professional and
consistent which is the look I wanted as it helps
to raise awareness of my campaign by making
it more recognisable.

4. Website Merchandise Page
This is my merchandise page where I have
featured the merch I created on Redbubble. I
think the ‘banner’ of pieces I have created
across the top is effective and eye catching and
makes the audience immediately aware of
what the website and organisation is.
I have also included the main social media
networks logo and also a hashtag. This would
help to spread and raise awareness of my
campaign and organisation.
I have also laid out the pages of the website in
the same way so they also follow a similar
house style, like my posters.
I have also included my logo at the bottom of
the pages so that if, for example, someone saw
my posters up somewhere and then they came
across the website they would be able to
connect and relate the two, this also would
help to make both my campaign more
recognisable.