Hannah Paramore presents on digital strategy to 3rd year students at the STS Marketing College in Dahlonega, GA

1. hi
www.paramore.is

2. www.paramore.is

9. 27

10. text
2008 | 2009 | 2010 | 2011 | 2012

12. Online Marketing Specific Awards

13. full-service digital agency
www.paramore.is

14. design + development + media
www.paramore.is

15. digital agency of record...

26. 52

27. Nov. 12

34. love to travel

38. photographs of
animal butts

44. passport was stolen
and I was deported

47. thinking

48. Stephen Hawking

49. theoretical physics

50. scientist, cosmologist

53. chaos & complexity
theory

54. complexity will be the
science of the 21st century

55. Chaos Theory
when simple things are combined they
can create something complex

58. who’s in charge?

60. neighbor

61. roughly the same direction

62. 40 billion

64. “What’s happening?”

65. 500 million

66. tweet 260 million times
every day
(that’s 3,000 per second)

67. Complexity Theory
complex systems can create a
simple outcome

68. we don’t know why
things happen

70. 50 trillion

71. Vera - 1/29/08

72. self-organize

73. need food, get hungry

74. need water, get thirsty

75. something happens when

76. lots of individual units

77. come together and

78. interact with each other

79. this

80. becomes

82. ads

83. connections

84. conversations

85. Klout scores

86. search results

87. sophisticated beyond words

88. wirelessly and in real time

89. but the outcomes are simply

94. the promise of the internet...

95. you can know more

96. 3 questions - before you
jump into a digital media
campaign

97. 1. How much do you know
about the customer at the
point that you pay for
media?

98. 2. What are you paying for?

99. 3. How do you measure it?

107. www.paramore.is

111. “Honey, I know you’re
sick...”

113. “but I’ve preached many a
revival meeting with a fever
of 104.”

114. !?!%*#$?!!!!!

115. Interesting

116. Breakfast line guy...

117. “You didn’t have to stop”

119. misjudged

126. “just how far can a contact high take
you?”

129. because I didn’t even
get started...

131. “You didn’t have to stop...

132. “You didn’t have to stop...
and talk to me”

140. display
extend your reach

141. display strategy
remarketing + behavioral + integrated

142. display creative

143. display creative

144. display creative -
retargeting

145. lead gen
generating new prospects

146. lead gen
pay per inquiry
targeted
reliable

147. lead gen
pay per inquiry
targeted
reliable

148. paid search
extend your reach

149. paid search
target competitors
tailored message
generate leads
drive sales

150. paid search
target competitors
tailored message
generate leads
drive sales

151. paid search
target competitors
tailored message
generate leads
drive sales

152. mobile
everyone has a smartphone

153. mobile
usage increasing
purchasing tool
shoppers
24-7

154. mobile
usage increasing
purchasing tool
shoppers
24-7

155. email
it’s still growing

156. enewsletter
multiple messages
regular publication

157. self-serve
template
quick
inexpensive

158. welcome
trigger
immediate

159. reactivation
email
database hygiene

160. ecommerce
email
abandoned cart
life cycle

161. offer
email
single message
deals

162. holiday
email

163. AARP
text
email + direct mail coordinated effort
subhead text

164. annotated wireframes

165. 58% increase in
survey completions

166. social
multi-generation obsession

168. 7 things

170. Breathe

171. Breathe
Eat

172. Breathe
Eat
Sleep

173. Breathe
Eat
Sleep
Drink

174. Breathe
Eat
Sleep
Drink
Have sex

175. Breathe
Eat
Sleep
Drink
Have sex
Achieve homeostasis

176. Breathe
Eat
Sleep
Drink
Have sex
Achieve homeostasis
Excrete

177. Social Media Hierarchy of Needs
<insert new social
media hierarchy of
needs>

178. Facebook, Twitter and...

179. Pinterest

180. Span of Control

181. Peter Drucker

182. how many people can one
person manage effectively?

184. 1 manager with 6 direct reports
= 222 relationships

186. 1 manager with 16 direct reports
= 500,000 relationships

187. 3rd child

188. your wife has a 3rd child too

189. and your other 2 kids now have
another sibling

190. eff’s the whole thing up

191. brief aside:
did you know that no two kids
are ever born into the same
family?

192. husband and boyfriend

193. husband and boyfriend

195. Yours and your husband’s

196. Yours and your husband’s
Yours and your boyfriend’s

197. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party

198. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with you

199. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with you
Your husband’s with you

200. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with you
Your husband’s with you
Your boyfriend with your husband

201. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with you
Your husband’s with you
Your boyfriend with your husband
Your husband with your boyfriend

202. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with you
Your husband’s with you
Your boyfriend with your husband
Your husband with your boyfriend
Your husband with you and your boyfriend at the party

203. Yours and your husband’s
Yours and your boyfriend’s
Yours with your husband and boyfriend at the same party
Your boyfriend’s with you
Your husband’s with you
Your boyfriend with your husband
Your husband with your boyfriend
Your husband with you and your boyfriend at the party
Your boyfriend with you and your husband at the party

204. It’s just too hard.

205. not just the first number time X

206. exponentially compounded to
something crazy

207. Facebook
Twitter
YouTube
FourSquare
Google+
Pinterest

208. chaos & complexity

209. 800 million

210. 130 friends

211. 80 pages, events or groups

212. 3.5 billion pieces of content shared
every week on FB

214. 30% higher on Sundays

215. 100 million

216. 55%

219. YouTube is now a
community

220. some people are more
important to you than others