Small Business has a lot more to benefit from using Twitter than is widely recognized. Learn the basic strategy of using Twitter for your Small Business.

1. Basics for Small Business
WHITFIELD CONSULTING
Social Business Marketing Media

2. What IS Twitter?
Facebook is more like
a trip to the mall
with friends;
browsing and
hanging out…
Think of Twitter as a
Block Party!
 You don’t know
most of the
people there.
 You gravitate
toward those with
similar interests
 You share “stuff”
on a light level
that others might
be interested in
without going into
a lot of detail….

3. What’s the point?
 Public, Real time
problem solving
and customer
retention
 Create good will
and personal
relationships
 Instant Advertising
to your interested
followers

4. Your Handle @________
 Use the name of your
business if available
 If not, make the
handle instantly say
who you are or what
you do.
 Keep it short to leave
plenty of room for
Retweets (RTs)
 8-10 characters
average are
recommended (15
are allowed)

5. Examples of Handle Strategy
 @LinkedIn_Jobs
 obvious
 @BobBurg
 best selling author so best
to go by name
 @CBSAtlBreaking
 defined purpose for this
account
 @WTWH_SocialGuru
 Too long – tough for RT
purposes.
 @EyeHaven
 Lucky to find exact match!

6. Twitter – Before you sign up!
Download
Free:
“A Guide to
Get Started”
Your 1st
Step:
“ABOUT!”

7. Make it easy to gain followers
 Savvy tweeters look
for twitter icons and
buttons to easily
share content
 Twitter provides
widgets to increase
your exposure
 A Tweet button offers
convenience for on
the spot sharing
 Twitter provides free
downloadable logos
and icons for a
professional look for
all your online
presence.

8. Dos and Don’ts on outsourcing
DO:
 Hire people interested in or studying marketing. Social Media IS a
marketing program.
 Be strategic. Learn which platforms are the most effective for YOUR
business.
 Consider hiring interns.
 Have them help you create things that are sustainable, that you or a
new hire can continue to do.
 Expect them to keep up with best practices and case studies in social
media. And make sure you're learning, too.
 Make guidelines on content. No bashing your competition, foul language,
political opinions.
 Change passwords when they leave!

9. Dos and Don’ts on outsourcing
 Don't expect huge social-media followings at the start. Organic growth is
best.
 Don't expect hires to work without guidance. Knowing more about
social media doesn’t translate to knowing your business. You still have to
provide supervision and training about your business.
 Don't limit their imaginations. With social media, it's all about trying
something new. So let them experiment; don't micromanage, but do ask
to see results.
 Don't think this is something any kid can do. Using social media to
build your business isn't the same as sharing pictures of a Saturday night
bash with your buddies.
 Don't hire without checking their spelling and grammar abilities.
Remember, they will represent YOU and your business.

10. “I just don’t have the time!”
 It’s not about creating
content
 While planning basic content
is important for best results,
spontaneity is contagious!
 If you’re not “in the mood,”
that’s the best time to
respond to others’ posts and
start a conversation! –
Engagement increases your
visibility, too!
 Secret weapon! Attend a
Tweetchat weekly – great
exposure for your expertise
and a great way to pick up www.Tweetchat.com
new followers!

11. Social Media Quickstarter
http://www.socialquickstarter.com/

12. Thanks and follow me @bizcommunicator
for more Social Media Hints & Tips!
WHITFIELD CONSULTING
Hania Whitfield
Hania.Whitfield@gmail.com
404.295.7755
Follow me on:
@bizcommunicator
facebook.com/WhitfieldConsulting
linkedin.com/in/haniawhitfield
pinterest.com/haniasw