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Web Analytics How to turn data into insights and how to turn insights into more readers Blog Indiana - August 17, 2008
What we’ll cover today ,[object Object],[object Object],[object Object],[object Object],[object Object],Slide 2
[object Object],[object Object],[object Object],[object Object],Why analytics is important Slide 3
The tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 4
Slide 5
The definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 6
Visits Slide 7 1 visit, 1 unique visitor 2 visits, 1 unique visitor, 1 repeat visitor 3 visits, 2 unique visitors, 1 repeat visitor
Page views per visit Slide 8 1 visits, 2 page views = 2 page views/visit 2 visits, 3 page views = 1.5 page views/visit 3 visits, 6 page views = 2 page views/visit
Hits Slide 9
The rest… ,[object Object],[object Object],[object Object],[object Object],Slide 10
Benchmarks and trends Slide 11
Benchmarks and trends #2 Slide 12
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benchmarks and trends #3 Slide 13
What do we do now? ,[object Object],[object Object],[object Object],[object Object],[object Object],Slide 14
Some tactics… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide 15
All-time best posts Slide 16
Reader favorites, most commented Slide 17
Doug Karr’s tweet from yesterday ,[object Object],[object Object],Slide 18
First-time visitor plugin Slide 19
Increase references to previous posts Slide 20
WordPress related posts plugin Slide 21
Blog post series Slide 22 686 subscribers to 801
Make the reports connectable ,[object Object],[object Object],[object Object],[object Object],Slide
Example… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide
Questions? www.hanapinmarketing.com www.ppchero.com [email_address] o - 812.330.3134 x106 | m - 317.965.2155

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