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@MStinsonRoss
HOW TO MAXIMIZE THE IMPACT OF
VIDEO CONTENT WITH RETARGETING
@MStinsonRoss
MICHELLE STINSON ROSS
@MStinsonRoss
Director of Marketing Operations
Conference Speaker, Trainer & Regular
I...
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
AGENDA
● Maximize the impact of video content with
behavioral retargeting
● Track and optimize video marketi...
@MStinsonRoss
45% of people watch more than an
hour of Facebook or YouTube
videos every week.
@MStinsonRoss
100 million hours of video are
watched every day on Facebook.
@MStinsonRoss
Over 3 billion hours of video are
watched each month on YouTube.
@MStinsonRoss
36% of consumers view videos
over 5 min in length on mobile
devices.
@MStinsonRoss
Your customers are watching
video content.
@MStinsonRoss
FANTASTIC………………
@MStinsonRoss
How we use that behavior for
something actionable?
@MStinsonRoss
MAXIMUM IMPACT
@MStinsonRoss
GOAL +
VIDEO CONTENT
+ AUDIENCE
@MStinsonRoss
•Increased Brand Awareness
•Boost Brand Engagement
•Build Community
@MStinsonRoss
•Drive Traffic to Website or
Storefront
•Increase Press Mentions
@MStinsonRoss
•Generate New Leads
•Increase Sales & Sign-ups
@MStinsonRoss
Cultivate a community of 10,000
likeminded Facebook users likely to
purchase fair-trade sustainable
clothing...
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
Convert doctors eligible for
med-mal coverage from
Facebook connections to leads
at a rate of 9%.
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
Site Visitors – 9,700
Video Viewers – 3,700
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
TRACK AND OPTIMIZE
@MStinsonRoss
@MStinsonRoss
@MStinsonRoss
PRIORITIZE THE
OPTIONS
@MStinsonRoss
●Facebook
●Twitter
●Instagram
●Snapchat
●LinkedIn
●YouTube
●Vimeo
@MStinsonRoss
●Facebook
●Twitter
●Instagram
●Snapchat
●LinkedIn
●YouTube
●Vimeo
@MStinsonRoss
•Full-scale Commercial
Production
•Professional Animation
•DIY Production
•Live Broadcasting
@MStinsonRoss
THANK YOU
MICHELLE@APOGEERESULTS.COM
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How to Maximize the Impact of Video Content with Retargeting

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:

Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.

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How to Maximize the Impact of Video Content with Retargeting

  1. 1. @MStinsonRoss HOW TO MAXIMIZE THE IMPACT OF VIDEO CONTENT WITH RETARGETING
  2. 2. @MStinsonRoss MICHELLE STINSON ROSS @MStinsonRoss Director of Marketing Operations Conference Speaker, Trainer & Regular Industry Contributor Marketing Generalist with experience integrating Content, Search, Social, Paid, Email & Traditional Marketing
  3. 3. @MStinsonRoss
  4. 4. @MStinsonRoss
  5. 5. @MStinsonRoss AGENDA ● Maximize the impact of video content with behavioral retargeting ● Track and optimize video marketing in campaigns ● Prioritize the various video marketing options
  6. 6. @MStinsonRoss 45% of people watch more than an hour of Facebook or YouTube videos every week.
  7. 7. @MStinsonRoss 100 million hours of video are watched every day on Facebook.
  8. 8. @MStinsonRoss Over 3 billion hours of video are watched each month on YouTube.
  9. 9. @MStinsonRoss 36% of consumers view videos over 5 min in length on mobile devices.
  10. 10. @MStinsonRoss Your customers are watching video content.
  11. 11. @MStinsonRoss FANTASTIC………………
  12. 12. @MStinsonRoss How we use that behavior for something actionable?
  13. 13. @MStinsonRoss MAXIMUM IMPACT
  14. 14. @MStinsonRoss GOAL + VIDEO CONTENT + AUDIENCE
  15. 15. @MStinsonRoss •Increased Brand Awareness •Boost Brand Engagement •Build Community
  16. 16. @MStinsonRoss •Drive Traffic to Website or Storefront •Increase Press Mentions
  17. 17. @MStinsonRoss •Generate New Leads •Increase Sales & Sign-ups
  18. 18. @MStinsonRoss Cultivate a community of 10,000 likeminded Facebook users likely to purchase fair-trade sustainable clothing online.
  19. 19. @MStinsonRoss
  20. 20. @MStinsonRoss
  21. 21. @MStinsonRoss
  22. 22. @MStinsonRoss
  23. 23. @MStinsonRoss
  24. 24. @MStinsonRoss
  25. 25. @MStinsonRoss
  26. 26. @MStinsonRoss
  27. 27. @MStinsonRoss
  28. 28. @MStinsonRoss Convert doctors eligible for med-mal coverage from Facebook connections to leads at a rate of 9%.
  29. 29. @MStinsonRoss
  30. 30. @MStinsonRoss
  31. 31. @MStinsonRoss
  32. 32. @MStinsonRoss
  33. 33. @MStinsonRoss Site Visitors – 9,700 Video Viewers – 3,700
  34. 34. @MStinsonRoss
  35. 35. @MStinsonRoss
  36. 36. @MStinsonRoss
  37. 37. @MStinsonRoss TRACK AND OPTIMIZE
  38. 38. @MStinsonRoss
  39. 39. @MStinsonRoss
  40. 40. @MStinsonRoss PRIORITIZE THE OPTIONS
  41. 41. @MStinsonRoss ●Facebook ●Twitter ●Instagram ●Snapchat ●LinkedIn ●YouTube ●Vimeo
  42. 42. @MStinsonRoss ●Facebook ●Twitter ●Instagram ●Snapchat ●LinkedIn ●YouTube ●Vimeo
  43. 43. @MStinsonRoss •Full-scale Commercial Production •Professional Animation •DIY Production •Live Broadcasting
  44. 44. @MStinsonRoss THANK YOU MICHELLE@APOGEERESULTS.COM

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