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Google is Getting More Expensive - How to Get Around that with Better Audience Targeting

Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.

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Google is Getting More Expensive - How to Get Around that with Better Audience Targeting

  1. 1. Google is Getting More Expensive: How to Get Around That with Better Audience Targeting With Diane Anselmo Google is Getting More Expensive: How to Get Around it with Better Audience Targeting
  2. 2. Presenters Diane Anselmo ● Associate Director of Services at Hanapin Marketing ● @diane_anselmo
  3. 3. About Hanapin Hanapin also produces PPC Hero and Hero Conf The digital marketing experts who create unique solutions to empower you to be the hero at your business.
  4. 4. AGENDA ● Rise in PPC Costs ● Audience Targeting ● Demographic Targeting ● In-Market Audiences ● Customer Match
  5. 5. Thanks for joining our webinar! Hanapin: marketing@hanapinmarketing.com

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