Bing Ads has released their own scripts interface, making it more important than ever to implement holistic optimization strategies across your Paid Media campaigns. In this session, you will learn how to pinpoint areas of your accounts that can be enhanced with scripts. Additionally, you will receive three scripts that have never been seen before, plus new updates to the best PPC scripts available. These scripts will take your campaigns to new heights on both Google Ads and Bing Ads.
Developing a Holistic Optimization Strategy: 3 Scripts to Enhance your Google Ads and Bing Ads Campaigns
1. Developing a Holistic Optimization Strategy
Ciera St.Pierre | Paid Media Technologist
Plus 3 Scripts to Enhance your Google Ads and
Bing Ads Campaigns
2. ● Paid Media Technologist for Nebo
● 3 Years in PPC
● Script Obsessed
Hi, I’m Ciera!
@PPCScriptQueen
10. Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
@PPCScriptQueen
11. Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
@PPCScriptQueen
12. Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
● Audit Broken URLs + Update URLs
@PPCScriptQueen
13. Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
● Audit Broken URLs + Update URLs
● Account Level Negative KW Lists
@PPCScriptQueen
14. Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
● Audit Broken URLs + Update URLs
● Account Level Negative KW Lists
The list goes on….
@PPCScriptQueen
15. Finding Tasks to Automate
● Keyword Bid Adjustments
● Location Bid Adjustments
● Time of Day Adjustments
● Device Bid Adjustments
● Audit Broken URLs + Update URLs
● Account Level Negative KW Lists
The list goes on….
@PPCScriptQueen
16. Finding Tasks to Automate
1. Is this a recurring task?
2. Is the concept of the task simple?
3. Does it take up valuable time that could be spent enhancing
campaigns elsewhere?
AUTOMATE
@PPCScriptQueen
22. ● Work the same as Google
● Slightly less functionality, for now
● Easy to transition!
Scripts for Bing Ads
@PPCScriptQueen
23. The Basics
● Launched in Open Beta in January, 2019
● Easy to edit within the Bing Ads UI
● Current help documentation:
○ https://docs.microsoft.com/en-us/bingads/scripts/get-started
@PPCScriptQueen
31. There’s an Abundance of Script Resources
● Simple, and effective, scripts are available from PPC pros and Google.
Some of my favorites include:
● Automate keyword bids
● A/B split test anything
● Account anomaly detectors
● And so much more
Find links to these scripts and more here: http://bit.ly/120-Adwords-Scripts
@PPCScriptQueen
32. Now it’s Your Turn!
● Visit the various resources from this presentation
● Try it out!
● Brainstorm with your team
@PPCScriptQueen
33. Thank You!
Ciera St.Pierre |
Paid Media Technologist
@PPCScriptQueen
Work with us :
https://www.neboagency.com/careers/
Script code:
http://bit.ly/PPCHeroConfScripts