2. Rock videos
• Most of rock genre music videos often use slow motion. Black and white
shots are very common feature; these are sometimes used to establish
the different time frames.
• The shots jump between the band, a specific member and the instruments
throughout this video. To create effect, a lot of different lighting is used
such as low key lighting, darker colours and tones; to give everything a
more mysterious effect. However, they did use shots of the main artist
performing with flashing lights facing on to them; this makes the member
stand out more and makes them seem more important.
• Performance is one of the main features of a rock genre music
video, during most videos; there will most likely be a live performance of
the whole band. Also, there is often more of a focus on the narrative
because the lyrics usually tell a story. A lot of rock genre music videos
include shots of graffiti on walls, camera movements which pan around
the main singer, extremely fast point of view shots and shots showing the
variety of instruments used during the song.

3. Pop videos
Features the pop genre artists
• Pop music videos are generally performances based on the artist which
are about 3.5 minutes long.
• Full of bright colours, clothing, props and a lively way of editing the video.
• The pop genre itself is very upbeat, fun and light hearted to appeal to a
younger audience.
• Artists usually wear latest fashionable outfits which best suit their
personality.
• The videos will show close ups and mid shots of the artist to show
innocence.
• In a location which creates a good mood, for example friends
houses, beaches, clouds etc.
• Usually have a narrative like teenage crushes/parties like for example e.g.
Kesha and Taylor Swift.
• The form of pop songs will most usually follow a verse, chorus, verse
structure making the song catchy and therefore it will stick in audiences
minds.