This document provides an overview of using social media, particularly Twitter and Facebook, for business purposes. It discusses setting up accounts, engaging followers/users, types of content to share, and tools to help manage social media presence. The goals of social media for business are to drive website traffic, boost search engine optimization, establish expertise, and nurture customer relationships to increase sales. Statistics on Irish social media usage are also presented.
6. Look At The Stats!
1,418,100 Facebook users in Ireland
847,000 are active daily
73% penetration of the online community
55% Male / 45% Female
91% are over 18 years of age
IRELAND
Aoife Porter Bua Marketing – April 2010
7. Look At The Stats!
150,00 Twitter users in Ireland
25,000 LinkedIn accounts in Ireland
IRELAND
Aoife Porter Bua Marketing – April 2010
IRELAND
9. “40% of my fabric and wallpaper sales came directly
from my blog and improved SEO that year and I
gained clients as far away as Westmeath and Sligo.”
Blog – January 2008
Case Study –Garrendenny Lane
12. “…in Feb 2009, I had 2,500 unique visitors - these
increased by approx 1000 a month to 10,500 in Dec
2009.”
“I have had about 30 online sales from
Twitter/Facebook although there may be more from
Twitter where I haven't made the connection. ”
Twitter – March 2009
Case Study –Garrendenny Lane
15. “A little story from a couple of weeks ago, I was
uploading new products and did a link from
Facebook to a little silver bell that I had just
uploaded. Within 20 minutes, one was sold along
with another product to a Facebook fan. I went
onto Twitter and tweeted that the bell had sold so
quickly along with a link. Within ten minutes,
another 2 were sold to 2 people who had read the
tweet.”
Case Study –Garrendenny Lane
17. Getting People
to
Follow You
Follow People
Add buttons to your website
Tweet interesting and relevant content
Engage people in conversation and RT them
Add social media links to all your printed material
19. Follow a bunch of people from Ireland
Search for keywords relevant to your business
Follow people that other interesting people are following
Use Pluggio, Followfinder and Twitters own suggestions
Finding People To Follow
Use Hootsuite
21. How To Speak Twitter
@ Symbol
”@stephenfry please don’t leave
twitter we’d miss you immensely”
”I hope @stephenfry doesn’t leave
twitter”
22. How To Speak Twitter
RT - Retweet
“RT @briandshelton: Getting ready to put
@dropbox through its paces. I've heard nothing
but good things abt it. http://bit.ly/blIoKA”
Old fashioned method
New method
23. How To Speak Twitter
#tags - Hashtags
#coronationstreet #iphone4 #fail #bb11
#followfriday #freedomflotilla
#klck #bizcampdublin #learningtousetwitter
•Search
•Create Your Own
24. What To Tweet?
Come up with a strategy and stick to it
Always consider your target market
Keep it relevant and on topic
Ask for input
26. A Quick Tour
Around Hootsuite
Tweeting, Scheduling & Link shortening
Retweeting, Replying, Viewing Conversation
Statistics
Feeding your blog to Twitter and LinkedIn
Search columns
27. Time Saving Tips
Prepare a Twitter schedule and stick to it
Schedule SOME of your tweets
Allocate a set amount of time daily to update your account
Use Hootsuite
29. Setting Up Your Page
Create a temporary URL using bit.ly
When you have 25 Likes: www.facebook.com/username
Logo can be as big as 200px x 600px
Add clickable link to info box
30. Getting People To Like
Your Page
Suggest to friends
Add buttons to your website or blog
32. Getting People To Like
Your Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
34. Getting People To Like
Your Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Provide valuable content
36. Getting People To Like
Your Page
Suggest to friends
Add buttons to your website or blog
Include social media links on all your printed matter
Incentivise it
Provide valuable content
Encourage interaction
44. What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
Canvass opinion – create polls
45. Photos to run poll
Notes application to run poll
What to post
46. What to post
Link to sites that will interest your target market
Import your blog
Create content unique to Facebook
Canvass opinion – create polls
Encourage your community to share
48. Handy Facebook
Applications
Static FBML – create custom pages using simple HTML
Slideshare – Share presentations like this one
Wildfire – Run contests within the Facebook rules (premium)
Networked Blogs – Feed your blog to your Facebook page
Twitter – Allow Facebook to update Twitter
49. Facebook Etiquette
Don’t post too often!
Linking Twitter stream to Facebook can be overload
Be Honest
Respond to comments
52. If you get stuck
Email me: amanda@spiderworking.com
Phone me: 01 442 9410
Skype me: spiderworking.com
Get these slides: www.facebook.com/spiderworking