Social Media For Business - A Beginners Guide
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This document provides an overview of using social media, particularly Twitter and Facebook, for business purposes. It discusses setting up accounts, engaging followers/users, types of content to share, and tools to help manage social media presence. The goals of social media for business are to drive website traffic, boost search engine optimization, establish expertise, and nurture customer relationships to increase sales. Statistics on Irish social media usage are also presented.
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Social Media For Business - A Beginners Guide
- 1. Social Media For Business A Beginners Guide
- 2. What Is Social Media? Twitter Facebook LinkedIn What else??
- 3. What Is Social Media? All interactive content on the internet: Blogging Forums / Message Boards Newsletters Flickr & YouTube
- 4. Advantages? Drives traffic to your website Good for SEO Establishes you as an expert Nurtures relationships with customers = MORE SALES
- 5. Disadvantages? Time Consuming Negative Feedback Loosing control of your message
- 6. Look At The Stats! 1,418,100 Facebook users in Ireland 847,000 are active daily 73% penetration of the online community 55% Male / 45% Female 91% are over 18 years of age IRELAND Aoife Porter Bua Marketing – April 2010
- 7. Look At The Stats! 150,00 Twitter users in Ireland 25,000 LinkedIn accounts in Ireland IRELAND Aoife Porter Bua Marketing – April 2010 IRELAND
- 8. Blog – January 2008 Case Study –Garrendenny Lane
- 9. “40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.” Blog – January 2008 Case Study –Garrendenny Lane
- 10. Twitter – March 2009 Case Study –Garrendenny Lane
- 11. Facebook – September 2009 Case Study –Garrendenny Lane
- 12. “…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.” “I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ” Twitter – March 2009 Case Study –Garrendenny Lane
- 13. Product of the month Case Study –Garrendenny Lane
- 14. Freebie Friday Case Study –Garrendenny Lane
- 15. “A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.” Case Study –Garrendenny Lane
- 16. All About Twitter Setting up your account www.twitter.com
- 17. Getting People to Follow You Follow People Add buttons to your website Tweet interesting and relevant content Engage people in conversation and RT them Add social media links to all your printed material
- 18. Finding People To Follow
- 19. Follow a bunch of people from Ireland Search for keywords relevant to your business Follow people that other interesting people are following Use Pluggio, Followfinder and Twitters own suggestions Finding People To Follow Use Hootsuite
- 20. Finding People To Follow
- 21. How To Speak Twitter @ Symbol ”@stephenfry please don’t leave twitter we’d miss you immensely” ”I hope @stephenfry doesn’t leave twitter”
- 22. How To Speak Twitter RT - Retweet “RT @briandshelton: Getting ready to put @dropbox through its paces. I've heard nothing but good things abt it. http://bit.ly/blIoKA” Old fashioned method New method
- 23. How To Speak Twitter #tags - Hashtags #coronationstreet #iphone4 #fail #bb11 #followfriday #freedomflotilla #klck #bizcampdublin #learningtousetwitter •Search •Create Your Own
- 24. What To Tweet? Come up with a strategy and stick to it Always consider your target market Keep it relevant and on topic Ask for input
- 25. How to make short links
- 26. A Quick Tour Around Hootsuite Tweeting, Scheduling & Link shortening Retweeting, Replying, Viewing Conversation Statistics Feeding your blog to Twitter and LinkedIn Search columns
- 27. Time Saving Tips Prepare a Twitter schedule and stick to it Schedule SOME of your tweets Allocate a set amount of time daily to update your account Use Hootsuite
- 28. All About Facebook Setting up your account www.facebook.com or www.facebook.com/pages/create.php
- 29. Setting Up Your Page Create a temporary URL using bit.ly When you have 25 Likes: www.facebook.com/username Logo can be as big as 200px x 600px Add clickable link to info box
- 30. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog
- 31. Getting People To Like Your Page
- 32. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it
- 33. Getting People To Like Your Page
- 34. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content
- 35. Getting People To Like Your Page
- 36. Getting People To Like Your Page Suggest to friends Add buttons to your website or blog Include social media links on all your printed matter Incentivise it Provide valuable content Encourage interaction
- 37. Getting People To Like Your Page
- 38. What to post Link to sites that will interest your target market
- 39. What to post
- 40. What to post Link to sites that will interest your target market Import your blog
- 41. What to post
- 42. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook
- 43. What to post
- 44. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls
- 45. Photos to run poll Notes application to run poll What to post
- 46. What to post Link to sites that will interest your target market Import your blog Create content unique to Facebook Canvass opinion – create polls Encourage your community to share
- 47. What to post
- 48. Handy Facebook Applications Static FBML – create custom pages using simple HTML Slideshare – Share presentations like this one Wildfire – Run contests within the Facebook rules (premium) Networked Blogs – Feed your blog to your Facebook page Twitter – Allow Facebook to update Twitter
- 49. Facebook Etiquette Don’t post too often! Linking Twitter stream to Facebook can be overload Be Honest Respond to comments
- 52. If you get stuck Email me: amanda@spiderworking.com Phone me: 01 442 9410 Skype me: spiderworking.com Get these slides: www.facebook.com/spiderworking