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How to turn one great idea
into digital gold



                    © 2011 HammerKit Oy. All Rights Reserved. Confidential
The PR ‘mindshift’


•  Nothing is original 
•  We reuse ideas all the time 
•  The smart reuse of ideas is highly
   profitable?



                                   © 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Ego
   
         
   
         
   
         
   
         
   
         
       Rewards



          © 2011 HammerKit Oy. All Rights Reserved. Confidential
Reuse
          Borrow
          Convert

Make
Invent
Create

              © 2011 HammerKit Oy. All Rights Reserved. Confidential
Digital Solutions that could be:

         •  Reused
         •  Resold
         •  Repeated



                                © 2011 HammerKit Oy. All Rights Reserved. Confidential
One-Offs   Repeatable Solutions



 ART         BUSINESS




                         © 2011 HammerKit Oy. All Rights Reserved. Confidential
One-Offs   Repeatable Solutions



 ART         BUSINESS




                         © 2011 HammerKit Oy. All Rights Reserved. Confidential
‘Is this a one-off or
something we could repeat?’



                     © 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
© 2011 HammerKit Oy. All Rights Reserved. Confidential
Share Tips Page                                                                                21/11/2012 09:28




     As part of our "Optimize Energy Consumption" campaign, we are
     looking for ideas that will encourage people to reduce their average
     daily energy consumption. Do you have a brilliant idea? Share it
     below and enter our drawing for a chance to win the grand prize:


     Get your home equipped with energy efficient lighting! (up to
     500!)



     In order to participate in the drawing, you need to both submit an idea and provide
     your contact information to Nordic Energy. If you would just like to submit an idea to
     help us with our campaign, you can provide a pseudonym when filling out the form
     below. No contact information that is provided as part of the competition entry will be
     published on this website.


     Submit your idea by 31 December in order to earn your chance to win!




           Your idea*                                             Name or Pseudonym*




                                                                  Location




                  I have read and accept the Rules of the Competition*




     Shared Ideas
https://ssl.hammerkit.com/~site13061/                                                                Page 1 of 2




                                                                                                                   © 2011 HammerKit Oy. All Rights Reserved. Confidential
Repeatable Digital Solutions

  Corporate Comms              Social Media                 Mobile                    Sales                               Innovation

Crisis Management System    Facebook Competition            OneSite               Campaign Site                         Semantic Apps

  Coverage Monitoring         Social Aggregator         Mobile Newsletter         CRO Microsite                         AR Integration

     Social Intranet               Blogs               Mobile Commerce          Product Microsite                    Data Visualisations

       Dark Sites          Google+ Plus integrator       Mobile Support        Geographic Microsite               Audience engagement

    Digital Newsletter      Campaign community           Booking/Sales           Ecommerce site                    Scrible-type services

  Digital Annual Reports    RT Social monitoring      Corporate Repository         Support Site                   Pinterest-type services

      Corporate site         Polls and analytics        Mobile Blogging                                              Personal URL sites

  Event/Multi-Event Site   Facebook Recruiting App   Mobile Video Production                                           Quora-type sites

Corporate Video Platform   Corporate Microblogging     DOOH Campaigns                                                   Radio services

   Virtual Data Room         Facebook Quizzes

       Media Bank           Facebook Commerce




                                                                                                  © 2011 HammerKit Oy. All Rights Reserved. Confidential
Digital for 2013:
     •  Available off the shelf
     •  Easy to customise
     •  Quick to deliver & deploy
     •  Lower cost than one-offs
     •  Higher profit margins


                                   © 2011 HammerKit Oy. All Rights Reserved. Confidential
Thank You
             
david.duffy@hammerkit.com
             
      0151 705 3624

                   © 2011 HammerKit Oy. All Rights Reserved. Confidential

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Webinar - How to turn one great idea into digital gold

  • 1. How to turn one great idea into digital gold © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 2. The PR ‘mindshift’ •  Nothing is original •  We reuse ideas all the time •  The smart reuse of ideas is highly profitable? © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 3. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 4. Ego Rewards © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 5. Reuse Borrow Convert Make Invent Create © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 6. Digital Solutions that could be: •  Reused •  Resold •  Repeated © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 7. One-Offs Repeatable Solutions ART BUSINESS © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 8. One-Offs Repeatable Solutions ART BUSINESS © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 9. ‘Is this a one-off or something we could repeat?’ © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 10. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 11. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 12. © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 13. Share Tips Page 21/11/2012 09:28 As part of our "Optimize Energy Consumption" campaign, we are looking for ideas that will encourage people to reduce their average daily energy consumption. Do you have a brilliant idea? Share it below and enter our drawing for a chance to win the grand prize: Get your home equipped with energy efficient lighting! (up to 500!) In order to participate in the drawing, you need to both submit an idea and provide your contact information to Nordic Energy. If you would just like to submit an idea to help us with our campaign, you can provide a pseudonym when filling out the form below. No contact information that is provided as part of the competition entry will be published on this website. Submit your idea by 31 December in order to earn your chance to win! Your idea* Name or Pseudonym* Location I have read and accept the Rules of the Competition* Shared Ideas https://ssl.hammerkit.com/~site13061/ Page 1 of 2 © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 14. Repeatable Digital Solutions Corporate Comms Social Media Mobile Sales Innovation Crisis Management System Facebook Competition OneSite Campaign Site Semantic Apps Coverage Monitoring Social Aggregator Mobile Newsletter CRO Microsite AR Integration Social Intranet Blogs Mobile Commerce Product Microsite Data Visualisations Dark Sites Google+ Plus integrator Mobile Support Geographic Microsite Audience engagement Digital Newsletter Campaign community Booking/Sales Ecommerce site Scrible-type services Digital Annual Reports RT Social monitoring Corporate Repository Support Site Pinterest-type services Corporate site Polls and analytics Mobile Blogging Personal URL sites Event/Multi-Event Site Facebook Recruiting App Mobile Video Production Quora-type sites Corporate Video Platform Corporate Microblogging DOOH Campaigns Radio services Virtual Data Room Facebook Quizzes Media Bank Facebook Commerce © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 15. Digital for 2013: •  Available off the shelf •  Easy to customise •  Quick to deliver & deploy •  Lower cost than one-offs •  Higher profit margins © 2011 HammerKit Oy. All Rights Reserved. Confidential
  • 16. Thank You david.duffy@hammerkit.com 0151 705 3624 © 2011 HammerKit Oy. All Rights Reserved. Confidential