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Design Factory Culture

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Design Factory Culture

  1. 1. DESIGNFACTORY CULTURE PÄIVI OINONEN Design Factory Global Network
  2. 2. 5300 Students
  3. 3. 196 Courses
  4. 4. 78 Staff
  5. 5. 225 Companies
  6. 6. 172 projects
  7. 7. EXPERIMENTATION PLATFORM CREATIVITY&INNOVATION
  8. 8. CULTURE
  9. 9. Exercisetime! CO-PASSIONRESEARCHGROUP Copassion.fi
  10. 10. ORGANISATIONAL CULTURE
  11. 11. INNOVATION CULTURE ≠ EXECUTION CULTURE
  12. 12. VS
  13. 13. ORGANISATIONAL CULTURE
  14. 14. Fun. Be wacky, but not irresponsible. Value for money. Be simple and clear, but never cheap. Quality. Pay attention to detail, but don't be expensive for the sake of it. Innovation. Be willing to take risks. Competitive challenge. Respond to our customer's needs. Brilliant customer service. Hire empowered and professional people.
  15. 15. Image: MIT Leadership Center Edgar Schein
  16. 16. is a pattern of shared basic assumptions that was learned by a group as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems. (Schein, 2004) ORGANISATIONALCULTURE
  17. 17. Organisational culture is “the way we do things around here”
  18. 18. MANIFESTATIONS / OUTCOMES
  19. 19. Image: Tuomas Uusheimo
  20. 20. NORMS / RULES / BEHAVIOURS VALUES ASSUMPTIONS MANIFESTATIONS / OUTCOMES
  21. 21. AALTO DESIGN FACTORY RULES 1. Talk to strangers 2. Your parent doesn’t work here 3. Safety comes first
  22. 22. TALK TO STRANGERS
  23. 23. Aalto University Design Factory
  24. 24. YOUR PARENT DOESN’T WORK HERE
  25. 25. Studentssupport programdevelopment
  26. 26. Deftify makes it safe for use your phone in the car. Installation: 5 minutes
  27. 27. SAFETY COMES FIRST
  28. 28. SAFETY COMES FIRST YOUR PARENT DOES NOT WORK HERE TALK TO STRANGERS
  29. 29. SAFETY COMES FIRST YOUR PARENT DOES NOT WORK HERE TALK TO STRANGERS ENTRE- PRENEURIAL MINDSET PSYCHO- LOGICAL SAFETY DIVERSE COMMUNITY Hill et al, 2014 / Delizonna, 2017 / Ireland et al, 2003
  30. 30. DESIGN FACTORY CULTURE SAFETY COMES FIRST YOUR PARENT DOES NOT WORK HERE TALK TO STRANGERS
  31. 31. WHEN WAS THE LAST TIME SOMEONE MADE YOU FEEL ENCOURAGED, FREE TO CREATE, EVEN ALLOWED TO TAKE A RISK? WHEN IS THE NEXT TIME YOU WILL CREATE THAT FEELING FOR SOMEONE ELSE?
  32. 32. THANK YOU! KIITOS! linkedin.com/in/paivioinonen paivi.oinonen@aalto.fi

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