5. Don’t Be ‘Anti-Social’ with Social Media
=
•87% trust a friend’s recommendation over a review by a critic
(Marketing Sherpa-Digital Influence Group)
•Users of social media channels are 3 times more likely to trust peer opinions
over advertising when making purchase decisions
(JupiterResearch-Digital Influence Group)
6. Avoid Being The “Mystery Man”
•It’s important for us not to hide behind technology, but use it to
better understand each other’s needs…our focus should always
be on people, not technology…
(Brent Leary-Radian6 Report)
13. Influence Takes Work
•Influence is the ability to cause desirable and measurable actions and
outcomes. ~ @briansolis, Principal of FutureWorks
•Your influencers are your best brand representatives. Those people have the
highest ability to impact the purchasing behavior of your greater brand
community. ~ Radian6
15. Attend, Host…Make an Event of It
• Meetup.com, world's largest network of local
groups. More than 2,000 groups get together
in local communities each day, each one with
the goal of improving themselves or their
communities.
• TweepML.org, share groups of Twitter users
so you can connect and keep conversation
going after meeting IRL
16. Get People Talking About Your Brand
• Are people talking about you? Listen. Find out.
30 free social media monitoring & listening resources from @kenburbary:
2. Jump in and join the conversation.
3. Move the discussion forward.
17. “No Press Release Required”
• News story had a media value of $24k and had over 153k total media impressions
• “A survey conducted in the fall of 2009 found that more than half of all journalists
turn to sites like Twitter for story research.” (@prtini in Mashable)
22. From YouTube to “The Today Show”
• “Walk for Love” YouTube video series has more than 65k views since Feb 2011
and around 2 million total media impressions from the Twitter and Facebook pages
of local and national media who followed the story
• Series has help gained over $20k in referrals from patients who found out about
the DMC thru watching the videos, friend recommendations, etc
23. Now, Get Out There
And Get Social!
Thank You!
Julian Bond Jacki Halas
@Julian_Bond @Jacki_Halas