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The Lean Startup

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The Lean Startup

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The Lean Startup presentation by Hakan Erdoğan, at iyzico BBS #72

Entrepreneur: A person who hopes to succeed, but statistically expected to lose
Entrepreneurship: Jumping off the cliff and making and opening parachute in air

The Lean Startup presentation by Hakan Erdoğan, at iyzico BBS #72

Entrepreneur: A person who hopes to succeed, but statistically expected to lose
Entrepreneurship: Jumping off the cliff and making and opening parachute in air

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The Lean Startup

  1. 1. THE LEAN STARTUP İYZİCO BBS #72 DEC 13, 2017 İSTANBUL
  2. 2. DEFINITONS ENTREPRENEUR: A person who hopes to succeed, but statistically expected to lose
  3. 3. DEFINITONS ENTREPRENEURSHIP: Jumping off the cliff and making and opening parachute in air
  4. 4. MOTIVATION ? To Earn lots of Money ? To Control & Manage ? To Enjoy ? To Build & Success ? To Express Yourself or to Prove Yourself to Everybody ? Hobby ? Popularity of Buzz Keyword “Entrepreneurship” To Learn More ? …
  5. 5. CHALLENGES
  6. 6. VALLEY OF DEATH
  7. 7. STARTUP SUCCESS
  8. 8. STARTUP SUCCESS
  9. 9. STARTUP SUCCESS
  10. 10. STARTUP SUCCESS “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught” Eric Ries American entrepreneur, blogger and author
  11. 11. FAIL*
  12. 12. LEAN STARTUP MODEL
  13. 13. 4 IN ONE
  14. 14. MVP & MLP
  15. 15. IDEA VS EXECUTION “Most ideas are nothing without execution” DHH = David Heinemeier Hansson creator of Ruby on Rails, founder & CTO at Basecamp (formerly 37signals)
  16. 16. VALIDATION
  17. 17. SPIRAL MODEL For complex problems, first solve the lean version, than increment the complexity
  18. 18. PRODUCT – MARKET FIT
  19. 19. PIVOT
  20. 20. TECHNOLOGY ADOPTION LIFE CYCLE MODEL Geoffrey A. Moore, Crossing the Chasm, 1991
  21. 21. TIMING “If you are not embarrassed by the first version of your product, you’ve launched too late” Reid Garrett Hoffman co-founder and executive chairman of LinkedIn
  22. 22. PERFECTION “Le mieux est l'ennemi du bien” “(The perfect is the enemy of the good)” Voltaire French Enlightenment writer, historian, and philosopher
  23. 23. THE TEAM: SHARP KNIVES IN THE KITCHEN “If the knives in the kitchen are sharp, all kinds of food can be done easily with enjoy” Hakan ERDOĞAN 
  24. 24. HIRING
  25. 25. MYPAT
  26. 26. ELEVATOR PITCH
  27. 27. FUNDING SERIES
  28. 28. BOOKS RECOMMENDED Dijital Girişimcilik Rehberi Serkan Ünsal Silikon Vadisi ve Girişimcilik Serkan Ünsal Kaldıraç Etkisi Ekim Nazım Kaya The Lean Startup Eric Ries Rework 37 Signals Remote 37 Signals The Dip Seth Godin Otobüsten İndim BMW’ye Bindim Baybars Altuntaş Benden Sonra Devam Akın Öngör
  29. 29. 29 THANKS @hakanerdogan hakan@iyzico.com /hakanerdogan careers@iyzico.com @iyzico_com @iyzicoEng @iyzicoengineering

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