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Partners for success
- 1. 1 For Internal Use Only Partners For Success Confidential
- 2. 2 For Internal Use Only Objectives • Improve Brand Image in Saudi Arabia “Re- launch” • Develop After sales service “Service and Customer service” • Develop Parts business • Leverage The Resale value • Achieve The Volume Target of sales • Successful launch of new products line. Confidential
- 3. 3 For Internal Use Only Marketing Plan Overview • Short term Plan – First step in 2009 – Achieve reasonable sales volume in 2009 – Corner stone of our long term plan • Long term Plan – Built Renault image in the market as • French Design • Adapted for the country • “Part of our community” Confidential
- 4. 4 For Internal Use Only Short Term Plan • Introduction of “New” Renault into Saudi Market – Re-launch Campaign “What is Renault” – The Change concept “We came now” – After sales perception – Preparation of the new products • Trade In campaign – Adv. For change your old Renault with a new One – Support from Renault & Alissa to find the best trade in scenario accepted from the client Confidential
- 5. 5 For Internal Use Only Short Term Plan • Focus on fleet segment – Special support for special deals through 2009 to achieve sales Volume – Direct sales team for all fleet customers • Based on our long term experience in fleet segment. • Special offers • Focus on LCV 14 years success in Europe • Introduction of Logan and Safrane Confidential
- 6. 6 For Internal Use Only Investment in 2009 • Showrooms in main cities. • Re-launch campaign. • Fleet support. • Trade in Campaign support. • After service “Customer first Program re-launch” • New Product launches Confidential
- 7. 7 For Internal Use Only 2009 Forecast (2010 models) Model Retail forecast Fleet Forecast Megane 100 50 Logan 200 600 Safrane 400 300 LCV 150 Koleos 400 Confidential
- 8. 8 For Internal Use Only Long Term Plan • Objectives – Aggressive promotion to build credibility and brand image in the market – More expansion in Retail segments – Launches of new products within 2010 and 2011 – Increase sales volume with steady growth Confidential
- 9. 9 For Internal Use Only Marketing Plan overview • Support brand image in the market – Events supports – Year after year prove that “Renault is part of our community” • Direct promotion activities for Youth segment • Strong re-launch of new products line. Confidential
- 10. 10 For Internal Use Only 2010 Forecast Model Retail forecast Fleet Forecast Megane / Megane HB “April” Korea 400 Logan / Logan MCV 800 1200 Safrane 1500 500 LCV 1000 Koleos 950 50 Sandero “April 2010” 500 100 Confidential
- 11. 11 For Internal Use Only 2011 Forecast Model Retail forecast Fleet Forecast Megan / Megan HB 650 Logan / Logan MCV 1200 1600 Safrane “New Safrane” 2000 500 LCV 1500 Koleos 1250 100 Sandreo 850 100 H79 “March 2011” 250 Confidential
- 12. 12 For Internal Use Only Investment in 2010 - 2011 • Branding • After sales expansion • Fleet support • Products launch • Loyalty program • Market research to investigate our progress in branding by end of 2010. Confidential
- 13. 13 For Internal Use Only Item Rav4 Captiva Santafi Koleos Engine 4 cylinder 4 cylinder 4 cylinde 4 cylinde Power output 168 141 185 175/6000 Engien size 2362 2.4 2.7 2488 Transmission 4 speed A 4 speed A 4 speed A CVT Price 77,000 Full 97,000 79,000 78,000 Full 93,000 4x2 75,064 4x4 80,900
- 14. 14 For Internal Use Only Confidential Item Camry Accord Mazda 6 ultra Sonata Safrane 2.0 Safrane SE Safrane LE Engine 4 cylinde 6 cylinder 4 culinder 4 culinder 4 cylinder 6 cylinder 6 cylinder Power output 157 hp 178/6500 125/6000 127.9/6000 143 170/6000 170/6000 Engien size 2362 cc 2354 cc 2488 cc 2359 cc 1998cc 2349 cc 2349 cc Transmission 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 5 speed A 16" Al alloy wheels no yes yes yes Yes yes yes Price 82,000 84,000 99,000 Start from 62,000 60,000 68,000 74,000
- 15. 15 For Internal Use Only Item Jazz Getz Aveo Yaris Yaris Sirion Logan PE Logan SE Symbol Engine 4 cylinde 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 118/6600 69.9(95)/6000 94 85/6000 85/6000 67/6000 110 110 72/6000 Engien size 1496 cc 1399 cc 1.4 1298 cc 1298 cc 1298 cc 1600 1600 1390 Transmission 5 Speed A 5 Speed M 4 speed A 4 speed A 5 speed M 4 speed A 4 speed A 4 speed A 4 speed A Price 65,400 34,500 43,000 From 41,000 to 52,000 43,750 35,700 38,630 41,300
- 16. 16 For Internal Use Only Confidential Item Tiida 1.6 Corolla Corolla 1.8 Civic LX Mazda 3 Epica Megane D 1,6 Megane D 1,6 Engine 4 cylinde 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder 4 cylinder Power output 109(118)/6000 107 130 138/6300 107/6000 107 115/6000 115/6000 Engien size 1598 cc 1600 cc 1800 cc 1800 cc 1600 cc 1.6 1600 cc 1600 cc Transmission 5 Speed M 5 speed M 5 speed A 5 speed A 4 speed A 4 speed A 4 speed A 5 speed M Price from 54,850 to 59,850 from 53,000 to 76,000 67,900 Full option 63,000 "model 2008" 66,000 56,000 51,600
- 17. 17 For Internal Use Only Confidential Item Mazda 6 Normal Megane A 2.0 Lancer GT Engine 4 cylinder 4 cylinder 4 cylinder Power output 108/6500 136/5500 114(155)/6000 Engien size 1998 cc 1998 cc 1998 cc Transmission 4 speed A 4 speed A 6 CVT/5 sp M Price 69,000 60,217 75,600
- 18. 18 For Internal Use Only Confidential Item Kangoo Partner "Peugeot" Perlingo "Citroen" Engine 4 cylinde 4 cylinde 4 cylinde Power output 75 110 75 Engien size 1.4 1.6 1.4 Transmission 5 speed M 6 speed M 5 speed M Price 2008: 39,900 2009:42,900 2008: 48,000 40,000 "2008"
- 19. 19 For Internal Use Only Thank you Confidential