More Related Content Similar to Hackerting - how to manage an awesome startup blog (20) Hackerting - how to manage an awesome startup blog1. Hackerting sharing series
http://blog.hackerting.com
Managing a great startup blog
May 2012
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2. Who is this presentation for?
• Founders of early-stage technology companies
• First marketing / business hires at a startup
• Marketing hackers (engineers who like
marketing)
eCommerce SaaS & cloud apps Mobile apps
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3. What is this presentation’s objective?
• Share strategies to manage an awesome blog
• Provide an outline for a blogging strategy
• Share some examples of successful blogs
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4. 3 first steps to an awesome blog
• Understand your audience
• Define your blog’s objective
• Create a blog editorial calendar
Write often
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6. 2 Questions you need to answer about
your audience
• What kind of information are they looking for?
– This will drive your content strategy – are they
looking for tips & tricks? Survey data? Market
research data? Industry benchmarks?
• How do they consume information?
– Do they tend to mostly consume info on-the-go
(mobile) – short posts?
– Are they more visual and video inclined (use
Youtube videos & Infographics instead of blog
posts)
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7. Audience: things you need to consider
• B2B audience
– Industry, company size, title of buyer & location
• B2C audience
– Demographics (age, gender) & content
consumption patterns (mobile, time-of-day)
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9. Blog Objective Examples
• Increase awareness among customers
• Be an industry thought leader
• Use blog as a customer acquisition strategy
• Customer education via blog
Find 21 other objectives at
http://blog.hackerting.com/post/23151983269/list-of-21-blogging-objectives-and-how-to-measure-t
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10. Great startup blog examples
• Customer education
– Hubspot (http://blog.hubspot.com/)
• Tips, tricks & stats for users
– Mint (https://www.mint.com/blog/)
• Industry thought leader
– Kissmetrics (http://blog.kissmetrics.com/)
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12. What is an editorial calendar?
An outline of the content
that’s important to your
audience organized by
categories & driven by a
schedule
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13. Editorial calendar is driven by
audience and your blog objective
Categories Schedule Outline
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14. Complete as much of an outline as
possible
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15. How does one come up with a list of
topic outlines?
• List of questions your audience asks
• List of interesting topics for your audience
• Surveys & market research data summarized
• Analysis of industry events & news (very
useful for B2B)
• Customer stories – how are users using your
product / service
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17. Write often
The key to a successful
& popular blog is
consistency and
discipline – post often
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