This document discusses strategies for on-site search engine optimization (SEO), focusing on both technical and content-related factors. It emphasizes the importance of building a strong foundation by optimizing all elements of a website, including keywords, descriptions, titles, filenames, and alt text for images. Small optimizations across many pages can have significant long-term impact by improving rankings and traffic. Both technical elements like links and code, as well as high-quality, optimized content are important for SEO success.

3. SEO HACKER BLOG

4. DLSU

5. I failed

6. I failed

7. Natural
programmer

8. programming

9. all about
content

10. dead wrong

11. get ahead
of the game
with code

12. black hat strategies

13. new age of seo

14. white hat seo is non technical

15. content

17. truth

18. billions of pieces
of content out
there?

19. alone

20. in the dark

21. strangers

22. much more
powerful
factors

23. some of those factors have to
deal with code

24. SKYSCRAPER

25. DIG THE FOUNDATION
OF THE STRUCTURE

26. deep enough and
strong enough to
hold

27. foundation

28. seo
structure

29. dig?

30. dig?
Here we go

32. Weightiest
factor

33. It should
describe
the page

34. characters

35. in front

36. duplicates

37. stuffing
stuffing
stuffing
stuffing stuffing stuffing
stuffing stuffing stuffing stuffing
stuffing stuffing
stuffing stuffing
stuffing stuffing stuffing stuffing
stuffing stuffing
stuffing

38. synonyms

40. Description
per snippet

41. not a direct
ranking
factor

42. not a direct
ranking
factor

43. click rates

44. without
click
throughs

46. In your own site

47. channel link
equity to
important
pages

48. sculpting your
link equity to
your benefit

49. clickable phrases

50. Click on them

52. Nope not
this one

53. This one

55. double impact

56. rankings

57. Indirect
factor

58. optimize

59. Stop
words

60. keywords

62. overlooked

63. owning
all image
searches

65. you’re not
getting as much
traffic for
them?

66. YEAH

67. Every
part

68. pillars
of your
foundation

69. Right alt text

70. Right filename

71. Right title

72. better

73. small and
easy now,

74. thousands of webpages

75. Humongous
amount of work

76. different way

77. linkbuilding

79. will not be as effective

80. durable

81. on site seo?

82. Keep digging
digging

83. THANK YOU
VERY MUCH!

85. Icons from
thenounproject
Image
credits