1. Engaging

4. never gets read

5. stand out

6. people we are targeting

7. ability to construct engaging headlines

8. victory

9. attractive headline

10. Easy on the words
1

11. huddled

12. people will read the shorter headlines first

13. people will read the shorter headlines first

14. short attention span

15. short attention span

17. “Win Elton John Tickets Now!”

18. Exercise precision
2