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7 Sales Techniques to Improve your Link Outreach

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7 Sales Techniques to Improve your Link Outreach

  1. 1. NO NEW Outreach strategies Every outreach strategy CAN work Emailing once is never enough Outreach is a mix of sales and negotiation Improve your link placements by up to 50% Improving is better than restarting
  2. 2. Emailed for Emailed for Emailed for
  3. 3. And…
  4. 4. Why do ALL that work (and maybe a bad follow-up)
  5. 5. STOP, emailing people during the
  6. 6. or during
  7. 7. at the start of the day or at the start / end of the week.
  8. 8. (even if your email might help them)
  9. 9. Find a time that is between for the recipient
  10. 10. and message accordingly
  11. 11. We started seeing an
  12. 12. and you want to scale from their hard work…
  13. 13. that you worked hard to purchase, so why should they?
  14. 14. or a bond or do anything for them, before asking for a favor
  15. 15. A relationship can be as small as a statement
  16. 16. knowing somebody can be based on related connections
  17. 17. Building a connection is easily done with flattery, questions, quotations, etc
  18. 18. Building a connection is easily done with flattery, questions, quotations, etc Friends get busy and so send a nice follow-up when you get no response
  19. 19. Helping someone answer a question they asked
  20. 20. Find 2 generic points of references that are always worthy of a mention to build a relationship
  21. 21. Find 2 generic points of references that are always worthy of a mention to build a relationship (If nothing else, comment on the design)
  22. 22. We grew a stagnant campaign from a 1% response rate to having an
  23. 23. that a guest post will fix
  24. 24. You are asking to solve a problem that you assume the website is having, which is
  25. 25. If you had an amazingly engaged blog, why would you let someone else
  26. 26. ALWAYS Ask yourself, if you were running a blog,
  27. 27. They have good content and you could help get them more visitors to it
  28. 28. Can you offer to setup a new CDN for them or use your under utilised server?
  29. 29. Can you buy of find them a free theme to use?
  30. 30. Can you move them over to your VPS easily?
  31. 31. Could you do the research for a huge resource piece they are doing?
  32. 32. Could you purchase, source or design an awesome image or photo for them to use?
  33. 33. Does your developer have a bit of spare time you could help them with?
  34. 34. Ever thought about offering the cost of writing content around and offer it as cash in exchange for a banner in the content?
  35. 35. (with process you can execute on for ease of reference)
  36. 36. if they did not respond or accept the first ones
  37. 37. Most people actually say the issues they have, when asked, which has improved our
  38. 38. from 14% success to 0%, until we stopped talking and started to listen
  39. 39. Your persona does not show
  40. 40. yet you still want prospects to accept your email, guest post or link request
  41. 41. in email signatures, templates, etc
  42. 42. Success can be anything that sounds good: 3,500 shares on a piece you did previously Writing for one of the largest websites in your niche Experts you have collaborated with How many publications you have been featured in Followers and likes you have (not a strong one but good if you have nothing else)
  43. 43. so that they can be added to any email outreach method
  44. 44. Large publications began responding for us to achieve the same successes for them
  45. 45. Don’t you hate it when people
  46. 46. Typically the answer is the easiest way for a prospect to not create an unwanted obligation / need
  47. 47. in the follow-up email than you did originally
  48. 48. Email them this after your no-response or rejection to first follow-up
  49. 49. after your no-response or rejection to first follow-up Note: This puts all of the power back onto the webmaster, so that they can drive the conversation Email them this
  50. 50. after your first 2 outreach emails (this is the third)
  51. 51. to your original emails, the follow-up system must be stopped automatically
  52. 52. We have seen response rates from people who never responded to our original emails
  53. 53. We have seen response rates of from people who never responded to our original emails Even 1% extra is great, as it is an automated follow-up and
  54. 54. relationships and networks that are already built
  55. 55. so why don’t link builders?
  56. 56. after spending so long to get a reply and a link
  57. 57. and request as if in need, as nobody can walk past someone who is in need
  58. 58. to convince the webmaster they were happy with you Note: Worst case, the webmaster understands you are wanting to write more (potentially for them)
  59. 59. schedule the referral email template for 1 months time to send
  60. 60. We went from 0% referrals (Never asked) to 7% of all successful link prospects
  61. 61. said they did not know anybody no reply
  62. 62. You waste too much time
  63. 63. it is easy to instantly get them results without much effort at all
  64. 64. Data includes
  65. 65. Data includes
  66. 66. to introduce webmasters to other persona’s
  67. 67. Use on clients who are:
  68. 68. A client was a plumber with no rankings, so we got all of our successful link placement prospects and instantly got them

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