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Changing Human Behavior through fun…. KEVIN RICHARDSON

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Movies, Games, Fun— Movies to games— Outdoor guy with an indoor job— Volkswagen’s The Fun Theory Contest— FT Challenge: Can you change human behavior for the better through fun?

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World’s Deepest Trash Can

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1. Will Children Pick Fruit over Candy if colorfully wrapped?

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2. Will People Stand in a safe Place at Bus and Train Stops if its Fun?

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3. Will People Slow Down if its Fun To Do?

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The Speed Camera Lottery

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Elements of this Idea— Story Problem (is it one I/we care about?)— Backstory (what happened before this idea?)— Protagonist’s Concern (winning, driving safely)— Antagonist (government, the system, time)— Obstacle/Inhibitor Character Concern (cynicism)— Story Limit (time or an event – what’s the urgency?)— Story Outcome (What if we do nothing?)— Ironic Story Premise/Twist

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Key Learnings— Irony is good, and arbitrary (Blake Snyder)— Reality is a great work of fiction that can be changed— Each person is a protagonist at the center of a story— We need to engage and activate individuals in a physical way – not just push a button or write a check

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World Premiere

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Big Ideas & who we’re engaging— The world is a great work of fiction…— Change the fiction (trash, stairs, driving, and now toilet seats)— Can game, fun, or story-fication be applied successfully to problems beyond what’s novel, and entertaining?— We looked at past problems, What about the future?

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The Future

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What’s the problem?— Bill Nye – USC— Rape: At Least 12 People Watched Girl Gang-Raped & Did Nothing— Beating: Dozens of people witnessed it. Several people filmed it. Nobody helped.— What’s the difference between Ignorance and Apathy?

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Can we engage people using fun, story and games with real problems?— Somali Refugee Camps – starvation— Plastic Gyres – destroying sea life— Destruction of the rainforest – animals, medicine…— Overpopulation – limited resources— Global warming…— These are BIG problems, and therefore opportunities

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Story, Game, Fun— Can SGF be used on big problems to— …engage and activate?— …involve people physically— …put people at the center— …actually solve some of these problems along the way?

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Why We Give— I feel compassionate towards people in need— I feel fortunate and want to give something back to others— I want to give back to my community— Someone I know has been personally affected by the cause— It makes me feel good about myself— I want to set a good example for my family— Allows me to give back to a community that has provided support to me— I want to feel Im not powerless in the face of need and can help

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What if…

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What if…

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What if…

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What if…

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What if…

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What if…

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Less of this

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More of this

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Since the world’s a great work of fiction….