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4 changing rules, values The
greatest networking advance ever: Meaning of “Friend” has changed Ability to silently deﬂect empowers you to be louder Frequency, Recency, Relevance rewarded over longevity, appearance, age Networking is a game, Social Networks merely expose the game’s mechanics: Scores, Levels, Badges CC Licensed image by Unlisted Sightings
5 the downside? Less attention
Shorter-term investment strategy Introductions, connections, friendships value is reduced It’s very easy to ignore people
6 social media user types
*with thanks to Malcolm Gladwell Connector Adds as many people as humanly (bot-ly) possible Leverages connections for projects, activities (1:1) Maven Resident expert on topics Often famous Salesperson Always pushing something Most bots (and reporters) are in this category
8 It’s who you know:
SN can help Linkedin: I want to ﬁnd people @ XYZ company Facebook: I don’t remember everyone I know & I want to meet people with shared interests Twitter: I want to engage people outside of my immediate network
10 Forging Facebook Status. Status.
Status. Comments from others are key Number of friends is conspicuous Photos can be your friend Page for your consulting Groups, direct adding Tiered Access to Proﬁles
12 twitter tactics acquire followers:
start with address book import follow you, follow me get retweeted (write interesting stuff) Especially interesting if you’re unemployed #hashtags (tags for content) join the conversation Link to Facebook (make your life easier)
13 mobilizing the search iPhone
platform gives you unprecedented real-time opportunities: Discover Network (social net and otherwise) Apply Close the gap between opportunity and action Works on other phones too (but not as well)
14 a few great job-related
apps beamME CV (beam resume) Craigster LinkediN, Facebook, TwitterFon To-Dos, Notecards CareerBuilder, iJobs, JobCompass 100 Words ... Smart
15 beamME CV: mobile networking
beam your resume instantly from iPhone respond to job opportunities in real time beams formatted for phones or PCs make a lasting impression social network integration follow up easily with integrated history http://beamMEcv.com
16 summary mostly, social networking
is a major opportunity maxims remain the same: it’s who you know tactics are very different mobilize your job search to improve efﬁciency networking objectives and strategy remain the same