1.
User Experience: An
Industry in Transition
Always

2.
Studio Archetype
Americans increasingly
Method
access the internet in
Yahoo!
different One™
Capital ways.
Flickr
Kosmix
Adaptive Path

3.
• A bit of history
• A definition of UX
• Teams
• 8 Principles
• Process
• Never stop asking

4.
A brief history of UX

5.
Software Usability
Engineering Engineering
(HCI)

6.
Graphic Software Usability
Design Engineering Engineering
(HCI)

7.
Graphic Software Usability
Design Engineering Engineering
(HCI)

8.
Graphic Software
Design Engineering Product

9.
Waterfall Process

10.
www

11.
The web caused UX.

12.
Graphic Designers
Developers
Anthropologists
Ethnographers
Marketers
Interaction Designers

13.
Writers
Psychologists
Architects
Analysts
Researchers

14.
UX! Who are we?

15.
Information Designers

16.
Interface Designers

17.
User Interface
Designers

18.
Human Interface
Designers

19.
Information Architects

20.
Brand & Identity
Architects

21.
Brand & Information
Architects

22.
Architects for the New
Economy™

23.
Interaction Designers

24.
User-centered
Designers

25.
User Experience
Architects

26.
User Experience
Architects
Designers

27.
User Experience
Architects
Designers

28.
Experience Designers!

29.
Experience Designers

30.
Design Thinking™
The Design Process™
Agile UX™
Lean UX™

31.
You can’t make shit
with only designers.

32.
What is UX right now?

33.
User Experience: how
one feels about using a
product, system, or
service.

34.
Demographics
Context
Motivations
Values
Feelings
Culture

35.
Demographics

36.
Context

37.
Context

38.
Motivations

39.
So what’s measurable?

40.
How’s this get back
into the experience?

41.
What is UX Design?

42.
Experience design (XD) is the practice of designing
products, processes, services, events, and environments
with a focus placed on the quality of the user experience
and culturally relevant solutions, with less emphasis
placed on increasing and improving functionality of the
design.[1] An emerging discipline, experience design
draws from many other disciplines including cognitive
psychology and perceptual psychology, linguistics,
cognitive science, architecture and environmental
design, haptics, hazard analysis, product design, theatre,
information design, information architecture,
ethnography, brand strategy, interaction design, service
design, storytelling, heuristics, technical communication
and design thinking.

43.
User experience design (UXD) is a subset of the field of
experience design that pertains to the creation of the
architecture and interaction models that affect user
experience of a device or system. The scope of the field
is directed at affecting "all aspects of the user’s
interaction with the product: how it is perceived, learned,
and used."

44.
Our definition:
Drawing on whatever
and whomever you
need to in order to
design and build
awesome products.

45.
Teams

46.
If everyone on the
team isn’t part of the
UX focus, you have a
problem.

47.
Everyone needs at
least a cursory
understanding of what
other folks do.

48.
Makers
Devs Designers
“Strategists”

49.
Makers
Devs Designers
“Strategists”

50.
Web+ Mobile
Retail space
Search Engine

51.
8 PRINCIPLES
(There should be 9.)

52.
Don’t get bogged down.

53.
When making products
and services, strategy
and design are vapor
without execution.

54.
12,972

55.
Design doesn’t end
with a stack of
documents.

56.
Get to “code” as soon
as possible.

57.
Be in touch with your
audience.

58.
Context over
consistency

59.
Say “No.”
Often.

60.
When it matters, fast
trumps beautiful.

61.
Fast Beautiful
Sticky AWESOME

62.
Process

63.
New Major
idea Bug
Launch
V.2 V.3
Audience
feedback New
features

64.
UXish questions

65.
Who’s it for?

66.
What would I want to
do first? And then?

67.
What am I (or they)
trying to achieve?

68.
Where are people
going to use this?

69.
What do the business
stakeholders want out
of this?

70.
In what ways are we
trying to change
someone’s (or a
group’s) behavior?

71.
What can we remove?

72.
Copywriting is design.

73.
In what ways can we
improve the
copywriting?

74.
How
In what ways can we
improve the
copywriting?

75.
How can existing
solutions be improved?

76.
Why do current options
suck so badly?

77.
What’s the best tool for
this job?

78.
UX is murky at best.
That’s ok.

79.
@seabright
@gzahnd
@remotezygote