Whether you are a 2-person startup or a big company with lots of customers, pulling customers into your innovation cycle is one of the most important things to do. But when is the right time? Should you show an idea on the back of a cocktail napkin? Or should you wait for something near finished so customers have a close-to-true experience?
This presentation was given by Brian Gladstein from GYK Antler, at an Alpha Loft Lunch & Learn in November 2014. It's purpose is to help you understand when you should be engaging your target customers and showing off that prototype, and how to turn those meetings into valuable sessions that deliver insights and build relationships, without breaking the bank from a development and production perspective.