How a Strong Brand Boosts B2B Demand

•

151 gostaram•1,615,777 visualizações

Visit us at gykantler.com for more information. The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether. We’re going to help you solve this. In this presentation you’ll learn: - How your brand can boost demand generation and other key performance indicators - The elements of a B2B brand and how those are different from traditional consumer branding - How to elevate your brand through B2B marketing channels and brand advocates - Metrics to track the impact of your brand

Marketing

Mais conteúdo relacionado

Mais procurados

Inspiring Creativity

Daniele Fiandaca

24 Design Tips from Real Designers

Edahn Small

The Three Lies About Your Age

Sean Si

How to Determine the ROI of Anything

Gary Vaynerchuk

Go Viral on the Social Web: The Definitive How-To guide!

XPLAIN

Employer Brand Thinking

RCA group

100 growth hacks 100 days | 1 to 10

Robin Yjord

In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods. Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design. For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/

10 Insightful Quotes On Designing A Better Customer Experience

Yuan Wang

The Art of the Presentation

Jeffrey Stevens

Five Killer Ways to Design The Same Slide

Crispy Presentations

Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists. Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.

The Science of Story: How Brands Can Use Storytelling To Get More Customers

Digital Surgeons

Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action. In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.

Inspired Storytelling: Engaging People & Moving Them To Action

Kelsey Ruger

Build Features, Not Apps

Natasha Murashev

The Sketchnote Mini-Workshop

Mike Rohde

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

28 Pitching Essentials

Michael Parker

How to measure Digital

Julian Cole

For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.

The Great State of Design with CSS Grid Layout and Friends

Stacy Kvernmo

Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war. Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%. Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises. The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic. With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million. We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.

Infographic: DC vs Marvel – The Battle of Brands

domain .ME

Australian Digital Marketing Landscape 2016

Marketa

Here are 10 shocking stats about employee engagement that our researchers have found. This infographic shows all that's wrong with disengaged employees. Read more on Officevibe Blog: https://www.officevibe.com/blog/disengaged-employees-infographic Download the most comprehensive guide to having engaged employees: http://officevi.be/employee-engagement-guide Use these 22 simple ways to boost job satisfaction: http://officevi.be/job-satisfaction-guide

10 Shocking Stats About Disengaged Employees

Officevibe

Mais procurados (20)

Inspiring Creativity

24 Design Tips from Real Designers

The Three Lies About Your Age

How to Determine the ROI of Anything

Go Viral on the Social Web: The Definitive How-To guide!

Employer Brand Thinking

100 growth hacks 100 days | 1 to 10

10 Insightful Quotes On Designing A Better Customer Experience

The Art of the Presentation

Five Killer Ways to Design The Same Slide

The Science of Story: How Brands Can Use Storytelling To Get More Customers

Inspired Storytelling: Engaging People & Moving Them To Action

Build Features, Not Apps

The Sketchnote Mini-Workshop

28 Pitching Essentials

How to measure Digital

The Great State of Design with CSS Grid Layout and Friends

Infographic: DC vs Marvel – The Battle of Brands

Australian Digital Marketing Landscape 2016

10 Shocking Stats About Disengaged Employees

Destaque

The colours that dresses your brand are playing an important role in how they support this personality that you want to portray. Don’t panic when a colour speaks one thing, but in the relation to the brand it delivers a slightly different response. Check out these examples of how brands used in conveying their message through branding and banner advertisement. Read more http://www.bannersnack.com/blog/color-banner-design-inspiration/

10 Color Banner Design Inspiration

Bannersnack

How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba

ux singapore

Clickbait: A Guide To Writing Un-Ignorable Headlines

Venngage

Officevibe released a research report called The State of Employee Engagement based on 1,200,000 survey answers from employees in 157 countries. After analyzing the data, we discovered some truly shocking statistics about the state of engagement across the world. This actionable webinar will show you how you can keep your employees happy and productive. See the recording of the webinar: http://bit.ly/2gjJg3o Get all the free bonuses and extra tips: http://bit.ly/2g7Q3xM Content by Officevibe, the simplest tool for a greater workplace.

10 Engagement Lessons Learned From 1 Million Survey Answers

D B

Prototyping is an attitude

With Company

After trying to figure out whether or not there is a secret formula for getting featured on the SlideShare homepage, we decided to ask 13 pros who have been featured on multiple occasions. We created this deck to share their insights with you! Featuring tips from: Robert Katai Julius Solaris Jen Jones Sandra Jovanovic Ross Simmonds Michael Brenner Joe Gelman Steve Williamson Stephen Jeske Ayesha Ambreen Josh Steimle Eugene Cheng Pamela Pavliscak Read their full and in depth tips here: https://venngage.com/blog/get-featured-slideshare/

Get Featured: So You Want to be on the Front Page of SlideShare?

Venngage

Tips from Calvin and Hobbes on how to be a good customer

Freshdesk Inc.

500 Demo Day Batch 19: Gluwa

500 Startups

The Internet is full of articles on „How to succeed“ and „How to build a great company“ But while following those guidelines we often forget that there's a lot you just can't do. Learning from your own mistakes is good, but it's even better when you can learn from the mistakes of others. Everyone's favorite billionaire and Republican presidential hopeful Donald Trump has said “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” Enjoy the slides and a sense of humor is advised.

How NOT to Run Your Company – Lessons Learned

Weekdone.com

From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers: The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers. The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers. The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers. The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers. The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.

Dispatches From The New Economy: The Five Faces Of The On-Demand Economy

Intuit Inc.

Team building is an important part of making employees happy. Here are 38 employee engagement ideas you can use right away with your team. Read more on Officevibe blog: https://www.officevibe.com/blog/employee-engagement-ideas-team-will-love Learn more about Officevibe, the simplest tool for a greater workplace: https://www.officevibe.com/ Download the FREE guide about the 10 pillars of employee engagement: http://hs.officevibe.com/complete-guide-employee-engagement?utm_source=slideshare&utm_medium=social&utm_campaign=38-engagement-ideas-your-team-will-love&utm_content=employee-engagement-ebook

38 Employee Engagement Ideas Your Team Will Love

Elodie A.

The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.

Designing Teams for Emerging Challenges

Aaron Irizarry

Top Productivity Working Hacks by Jan Rezab

Jan Rezab

Learn BEM: CSS Naming Convention

In a Rocket

Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

Fight for Yourself: How to Sell Your Ideas and Crush Presentations

Digital Surgeons

So you've built a great product. Everyone is happy, the team is stoked and the only thing left to do is regularly check the bank account to see if it's growing steadily...right? Of course the reality couldn't be more different if it wanted to. Getting a person to use your product or service is often one of the most difficult challenges any business will face. Especially when those people will need to pay for that product or service. When you've built a reputation and boast a solid user base things are much smoother, but those first customers... This SlideShare does not promise success, but hopefully it'll inspire you to close those first deals. Good luck! www.floown.com

How to Land that First Customer

Floown

10 Best Practices of a Best Company to Work For

O.C. Tanner

Towards Greatness

Abhishek Shah

In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools. In fact, mobile -- which encompasses everything from drones to cars -- is everything.

Mobile Is Eating the World (2016)

a16z

The ABC’s of Living a Healthy Life

Dr. Omer Hameed

Destaque (20)