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Authorship vs video snippets on ctr for information legal search

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Which earns better click-through for an informational legal search, authorship or video snippets? That was question that Matt Green and John Van Bockern set out to explore in their recent survey. From this survey, it appears that authorship snippets are much more effective at increasing CTR than video snippets for informational legal search.

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Authorship vs video snippets on ctr for information legal search

  1. 1. Control
  2. 2. Control Results
  3. 3. Control Results
  4. 4. Authorship
  5. 5. Authorship Results
  6. 6. Authorship Results
  7. 7. Video Snippet
  8. 8. Video Results
  9. 9. Video Results
  10. 10. Authorship - Video
  11. 11. Authorship-Video Results
  12. 12. Authorship-Video Results
  13. 13. Video - Authorship
  14. 14. Video-Authorship Results
  15. 15. Authorship-Video Results

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