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+ Your web page is full of sophisticated animation and graphics taking forever to load;
+ You do not have your own product - instead you have links to many affiliate or network marketing programs,you have never bought the products or services and have no knowledge of their quality or suitability;
+ You respond to email enquiries as and when you feel like it rather than promptly;
+ You have a hit counter that keeps on being inflated byyou visiting your own site to see how many hits you have generated;
+ Your web site does not lead your customer through a sales process; and,
+ You expect that having a web site is all you need to do to make money on the net.
Business success on the internet demands a "realbusiness" approach that is professional and focused onthe customer or client. To have a real business requiresthat you have your own "sales funnel" that will usually involve having your own product or service.
In simple terms, a sales funnel is an approach to the sales process that works very successful for those who implement it properly. At the top of the funnel are your prospects. You qualify your prospects through offering something for free that is directly related to your product or service. In many cases this is a free newsletter or ezinethat will allow you to demonstrate your expertise and stay in front of your prospects so that you can eventually convert them into customers.
As prospects move through the funnel, they are offered a product or service at a low price point. For example, an electronic book for $30 could be sold to your prospects.Once they buy this product they have become one of yourcustomers. You have qualified their interest in or need for the products and services that you offer.
Moving into the lower part of the funnel, you offer your customers your higher priced products or services. As these people have already bought from you, trust and credibility have been established and they will buy thehigher priced items more readily than if you offered them to your prospects directly. This is usually the area where you will make most of your profits.
While the above is a rough example of the sales funnel concept, I think it illustrates a sales approach that is characteristic of a real business. Additional products andservices, including affiliate programs that you recommend, can be offered to your customers with greater potential for profit.
Full contact details are provided on a real businesses website so that customers and potential customers can easily contact them. They are customer service oriented and answer e-mails promptly. They also provide a full guarantee that they honour without question.
As they know their potential customers, they ensure their web site is easy to navigate, quick loading, and providesthe information their potential customer needs to decide to make the purchase.
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