1. Social Media Marketing

4. What is Social Media Marketing? Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. Social media marketing has two important aspects: (1) Adding links to services such as Digg, Reddit and Del.icio.us so that their pages can be easily 'saved and submitted' to and for these services. (2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.

5. Recognize any of these sites?

7. Social Media On Your Site Social Networking Forming connections with other users User Generated Content Blogging, uploading photos, videos, etc. User Enhanced Content Rating, recommending, annotating content 90% of companies feel online customer engagement “important” or “essential”. 78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies 72% of consumers use social media to research a company's reputation for customer care before making a purchase. 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

11. Social Media – Twitter & Facebook

12. Social Media – Blogs & Forums

17. Conversion Optimization – The Funnel Marketing Sherpa, Inc.

20. Thank You Melani Gordon Founder 619-894-0384 [email_address] Twitter.com/melgordon www.linkedin.com/in/gwave