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Enterprise Social Media Maturity Model (ESM3)

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Introduction of the Enterprise Social Media Maturity Model.

Enterprise Social Media Maturity Model (ESM3)

  1. http://www.flickr.com/photos/abry84/3508843796/ how social media is growing up in the organization … (and we can learn from it)
  2. just to make sure, we’re on the same page on social media … Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
  3. Source: http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later
  4. <ul><li>so how can we make this better … </li></ul>
  5. <ul><li>social media in the enterprise of course … </li></ul><ul><li>not the sex … </li></ul>
  6. well, we could start by using a maturity model …
  7. maturity model you say?
  8. a maturity model … <ul><li>Determines where organizations are </li></ul><ul><li>Identifies which steps need to be taken to improve and/or grow to a next stage </li></ul><ul><li>Offers organizations the benefit of benchmarking against cross-industry best practices, identifying quick wins and improvement areas </li></ul><ul><li>Supports organizations on their journey! </li></ul>
  9. basically, there are 3 stages of enterprise * social media maturity …. * enterprise: within the organization (firewall) Image: Supertramp
  10. Initiated buy the end-user, local initiatives, fulfilling personal interests. Separate initiatives. Focus on informal communication and accessibility of information. pioneering
  11. Successes of the pioneering stage leads to wider acceptance and increased demand. Need for more structure and re-use of best-practices. Initiatives will be based on a high-level business case. facilitating Source: http://www.flickr.com/photos/17659160@N03/1923093971
  12. Enterprise 2.0 part of the culture and DNA of the organisation and operations. Focus on knowledge sharing, innovation and collaboration. strategic Image: Flickr - Maria Bozina
  13. there are 4 key criteria to assess which initiatives to support in each stage …
  14. http://www.flickr.com/photos/drfreezo/2748276763/ for the end-user (not the organization) value
  15. http://www.flickr.com/photos/donsolo/2961256604/ on the organization to enable social media in the organization impact
  16. http://www.flickr.com/photos/fredoichi/3530068909/ how the initiatives contribute to innovativeness of the organization innovation
  17. http://www.flickr.com/photos/gaetanlee/1947414336/ in terms of resources, budget, technologies. investment
  18. and 4 dimensions critical to enterprise social media maturity ….
  19. Social media focus Content management Culture employee
  20. Vision & strategy Leadership & commitment Governance & alignment business
  21. Community management Policies & procedures Metrics & measurement organization
  22. Tools Architecture Platform technology
  23. combined, this leads to the Enterprise Social Media Maturity Model!
  25. More information? please contact: Gijsbert van der Sleen m +31 6 51 366 308 e: gijsbert.vandersleen@maxx-online.nl MAXX// online improving digital marketing performance i: www.maxx-online.nl //