1. GURUCHARAN DAS Mobile: 08984815003
Location: BHUBANESWAR Email: gururetail_gururetail@yahoo.co.in
Sales professional continuing 11 years of successful experience in Retail Sales and Store Management,
currently in FUTURE VALUE RETAIL LIMITED, BIG BAZAAR(FUTURE GROUP) Patia-Bhubaneswar , as
a STORE MANAGER , seeking a vertical shift.
CAREER IN Big Bazar & Brand Factory (Future Group): 3 yr.& 6 months
BIG BAZAAR. PATIA ,BHUBANESWAR,
STORE MANAGER, July 2012 to Till now
Delivered significant sales and revenue growth along with smooth operations through:
 Confident Store Management.
 Knowledge of Retail industry.
 Speed and quality of execution.
 Impactful merchandising.
 Effective customer service.
 Clear communication of plans and schemes.
Strengths Include: Handling customer complaints and queries, Positive outlook, Adaptability, Readiness for
Challenge, Flow , Value, Merchandise sensitisation, People sensitisation
Conversant with: Stock handling/reconciliation and Cash counter management. Plan-o-gram, Fixture profiling, Sell
through, ROS, Vendor Card,
AREAS OF EXPOSURE
Sales and Operations in Retail industry
 Overseeing the retail sales, thereby achieving increased sales growth.
 Category management, merchandising strategies, inventory management, margin analysis & contributions.
 Tracking daily KPI(Key Performance Indicator) i.e., footfall, conversion, ticket size/ basket size, avg. Value per
piece, average value per bill.
 Developing customer relationships to increase business and encourage repeat purchase.
 Maintaining MIS and making relevant reports to all the levels of management whenever required.
 Maintaining V.M. standard is as per Store Plan-o-gram.
 Controlling pilferage and damage.
 Review with Profit and Loss of store monthly and take corrective measures.
Business Development
• Managing business development activities and accountable for the top-line/ Bottom line profitability and
increased sales growth.
• Developing prospective clients across sectors for deeper market penetration.
• Executing effective plans designed to assure achievement of agreed-to volume, market share and profit
objectives.
Customer service
 Handling all customer queries to the satisfaction of the customer
 Identifying unspoken needs and guiding the customer to the appropriate product
 Understanding feedback and taking required action to meet both business and customer delight objectives.
Team Management
 Ensuring suitable training to ensure up to date product/pricing knowledge among team members.
 Leading, & monitoring the performance of team members to ensure efficiency in sales operations and meeting
of individual & group targets.
 Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
 Managing timely break schedules for their respective teams and keeping a record of the same.
Ensuring goal alignment amongst all Team members.
Adhering Store Operating Procedure(SOP)
 Providing basic guide line for store operating system.
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2.  Educate team for the proper implementation of SOP.
 Smooth transaction of Store without any hurdle for operation
Key Performance Indicators
 Sales
 Customer management
 Team management
 Leadership
 Inventory management
 System
CAREER IN MAX RETAIL: CITY CENTER 2 RAJARHAT KOLKATA
DEPUTY STORE MANAGER, July 2011 To June 12.
Deputy Store Manager,
Responsibilities
 Plan and achieve daily, weekly, monthly, quarterly & annual budget targets
 Track store P& L monthly and take corrective action.
 Manage CONCEPT BUSINESS like Men’s wear, Ethnic wear, Kids Wear & Western wear, Footwear
 Track ROS(Rate of Sale) of Stocks and take steps to liquidate slow moving inventory
 Ensuring Store VM Standard AS PER PLANOGRAM
 Ensure to keep team motivateion & productive at high levels
 Keep the team motivated through regular appraisals, schemes and incentives.
 Team attendance and discipline at store.
 Track and control attrition
 Ensure the second level is ready to take over.
 Oversee retail operations in 7000 sq. feet carpet area.
 Manage a team of 30 people in various departments and functions. Explore new markets; initiate various business
activities for escalating turnovers & achieving goals.
 Standardize retail operations.
 Use marketing research techniques and promoting new promotion for attracting the customers.
 Identify catchments area through market surveys and mapping as per targeted plans.
 Conceptualise & implement plans in tune with micro department / business plans / projects.
 Focus on Store Strategy Planning & Analysis for assessment of revenue potential & opportunities to achieve
planned ABP
 Follow Global Counting on weekly basis adhering to store stock taking schedule
 Minimizing shrinkage in the department.
 Ensure readiness of store before opening on time in daily basis.
 CSR (Corporate Social Responsibility) activities.
 Quickly resolve queries & grievances to maximize customer delight
 Review business analysing growth /de growth decide action for improvement and plan for the next week/next
promotion
 Major focus on Sell through to 85% on current trading stocks.
 Focus on Customer loyalty programme(The Inner Circle)
CAREER IN PANTALOON RETAIL: 7 yrs 1 m.
Company Designation Location Period
Big Bazar
Asst. Store Manager Ranchi Nov -2009 to June - 2011
Department Manager Guwahati Sept - 2008 to Nov 2009
Department Manager Haldia Nov -2007 to Aug 2008
Asst. Department Manager Bhubaneswar Apr 2004 to Oct 2006
Team Leader Bhubaneswar 2005 April to 2006 April
Team Leader Bhubaneswar 2004 April to 2005 Mar
Responsibilities
 Plan and achieve daily, weekly, monthly, quarterly & annual targets
 Analyze financial performance.
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3.  Ensure costs are maintained as planned.
 Track store P& L monthly and take corrective action
 Head operations and ensure top line and bottom line profitability of both individual departments and of the Store.
 Manage LOB (Lines of Business) like Food Bazaar, GM-Home ware, Home fashion, BB-Fashion, Electronic &
furniture section.
 Track stock movement and take steps to liquidate slow moving inventory
 Ensure excellent standards of VM
 Ensure to keep team motivation & productive at high levels
 Keep the team motivated through regular appraisals, schemes and incentives.
 Team attendance and discipline at store.
 Track and control attrition
 Ensure the second level is ready to take over.
 Oversee retail operations in 75000 sq. feet carpet area in Ranchi Big Bazaar.
 Manage a team of 110 people in various departments and functions. Explore new markets; initiate various
business activities for escalating turnovers & achieving goals.
 Execute festival based promotions effectively, handling press release/press conference and tie up with local
channels.
 Track negative Inventory and take action to minimize it by analysing /finding store leakage area like margin, gate
pass, exchange register.
 Follow Global Counting on weekly basis adhering to store stock taking schedule
 Minimizing shrinkage in the department.
 Implement basics like Trolley and Basket Management, Cash Counter Management, Bin Management,
 Achieve both ATL and BTL objectives.
 Organize corporate tie-ups with Hospitals, clubs, to drive business.
 Quickly resolve queries & grievances to maximize customer delight.
 Big Day celebration(Celebrate the day as the Big, (Never Before)
Achievements
 Implemented SOP in Haldia store.
 Contributed significantly to opening 2 values formats BIG BAZAAR Kharvel nagar Bhubaneshwar and BIG
BAZAAR Haldia.
 Taken initiative to increase additional revenue for store. Example: Retail space on hire/Promoting other brand,
Focus on selling Store gift vouchers,
 Made popular in-house brand of food/fashion and general Merchandise
 Did free sampling.
 Organised various ramp/fashion/mannequin show.
 Initiating for creating Kids Club and increasing membership on purchase at Bigbazaar
 Arranging a seminar with regular customer “What they expect from Store”, which was great success.
 Creating business record in a single day 1 crore 15 lkh in Ranhi Big Bazaar.
 Initiating and started Night Shopping Experience (Shopping till late night) for customer.
EDUCATION & TRAINING
 Graduation (B.A). Hons. Utkal University.
 Post Graduate Diploma in Computer Application.
 Foundation Course on Retail Management
 Customer Satisfaction Index Programme
 Pursuing MBA .
Personal details
 Date of birth: 17 July 1976.
 Marital status: Married
 Languages known: English, Hindi, Bengali, Oriya.
 Permanents address:
Bijayanagar, PS-Gania, Nayagarh, Orissa
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