Segmentation

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Business Technology

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

creaminess sweetness Homogeneous Preference -no natural segments -all buyers have same preference

creaminess sweetness Diffused Preference -no pattern (…or poor research) -take center position

creaminess sweetness Clustered Preference -natural segments -increases as number of competitors increases

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analyze Consumer Demand Target the Market Develop the Marketing Strategy

Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segmentation ,[object Object]

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