it's about Tomorrowland , in english , I'm a belgian student so it's possible that there might be a few mistakes but the information are good.

1. Tomorrowland :Success
story

2. Description
● Electronic music festival
● Antwerp ( Belgium )
● Since 2005
● Beers' brothers
● ID&T
● 180,000 visitors from 76 countries
● Best Electronic music event in the world
● Yesterday is history today is a gift tomorrow is
mystery

3. History
● 2005 : 10,000 visitors
● 2006 : 15,000 visitors
● 2007 : 2 days , 20 000 visitors
● 2008 : 2 days 50 000 visitors
● 2009 : 2 days 90 000 visitors
● 2010 : 2 days 120,000 visitors
● 2011 : 3 days festival ; 180 000 visitors ; ticket sales 5 days
● 2012 : 3 days festival ; 180 000 visitors ; ticket sales 1 hour

4. Turnover
Tomorrowland
● 2005-2006 : 150 000 € loss
● 2011 : 2,4 million € profit ; turnover 19 million €
● 25% Growth in turnover
● Combi tickets: - 2010 : 135€
- 2011 : 175€
- 2012 : 200€
-2013 : 240€

5. Key to success
● Best DJ's in the world
● Huge : 16 stages for 75 hectares
● fairy tale atmosphere
● The attention to details

6. Promotion
● 100,000€ for advertising generate only
10,000€ ticket sales
=> invest money in the product
● Only on internet
● Facebook : more than 3million fans
● Youtube : Aftermovie 2012 has more than
69million views

7. TomorrowWorld
● September Atlanta ( USA )
● In every continent