Worried about missing your 2013 fundraising goals? Join Goodsearch CEO Scott Garell for some quick tips on how you can raise money for free this year from your supporters' actions, such as web search, shopping online, dining out, playing games and more. Goodsearch has already donated more than $10 million to worthy causes just like yours. Join us to learn more. Presenters: Scott Garell, CEO, Goodsearch.com; and Erinn Andrews, Senior Director of Nonprofit Strategy, GuideStar USA (moderator)

1. How to hit your End-of-Year
fundraising goals with Goodshop
& more!
November 2013

2. Scott Garell
CEO, goodsearch
scott.garell@goodsearch.com
Erinn Andrews
Senior Director, Nonprofit Strategy,
GuideStar USA
eandrews@guidestar.org
April 2013
©2013 Goodsearch, LLC All Rights Reserved
2

3. Our mission is to empower anyone to
change the world through their simple,
everyday actions.

4. • More than $10
million donated
• Over 110,000 non-profits and schools
• More than 15
• Over 1.2
million users last year
billion charitable actions
©2013 Goodsearch, LLC All Rights Reserved
4

5. the dailygood experience
LIVE SITE DEMONSTRATION

6. A new homepage experience & the easiest way to raise more
Raise more with new daily actions
Track your earnings & progress over time
See who else is giving back to your cause
A new way to do good, daily!
August 2013
©2013 Goodsearch, LLC All Rights Reserved
6

7. ways to earn:
you act, we’ll donate!
Yahoo!-powered search engine that
earns about a penny each time you
search the web.
A range of popular online games
(Solitaire, Mahjongg, Trizzle & more!) that
earn donations.
Over 2,800 merchants that donate a
percentage of each purchase – plus
users can find money-saving coupons!
TV commercials featuring top products &
brands, and we’ll donate 2 cents to your
cause for every ad watched.
Over 10,000 restaurants participating
nationwide that donate up to 6%.
Deals, trials and app downloads that raise
donations for your cause!
A chance to raise up to $1 per
completed survey.
Earn donations when swiping your credit
card at stores like Burger King, Old Navy,
7/11 & more, in 50k spots!
September 2013
©2013 Goodsearch, LLC All Rights Reserved
7

8. The new Goodshop experience

9. Newly re-designed online shopping mall!
Shop 4,000+ top brands including Amazon, Macy’s, Staples, Target & more!
Your cause earns up to 20% back with every purchase from your supporters
The new look works faster & is mobile-friendly
Brand new Holiday category to make every gift give back
September 2013
©2013 Goodsearch, LLC All Rights Reserved
9

10. Goodshop.com – new homepage
September 2013
©2013 Goodsearch, LLC All Rights Reserved
10

11. Exclusive merchant page – coupons & donations
September 2013
©2013 Goodsearch, LLC All Rights Reserved
11

12. Get donation alerts wherever you’re doing your online shopping
Earn donations when your supporters directly visit 4,000+ partner + stores
Raise up to 20% of your purchase & choose from 100,000 coupons
Guarantee donations with one download - just set it and forget it!
August 2013
©2013 Goodsearch, LLC All Rights Reserved
12

13. Goodshop To-Go
http://www.goodsearch.com/goodto-go
CUSTOM URL FOR YOUR CAUSE AVAILABLE
August 2013
©2013 Goodsearch, LLC All Rights Reserved
13

14. THE MATH
AMERICANS WILL SPEND NEARLY $800 ON SHOPPING THIS HOLIDAY SEASON
AVERAGE DONATION IS 3%
YEAR
August 2013
EARN $24 THIS HOLIDAY SEASON FOR EACH SUPPORTER & MORE DURING
©2013 Goodsearch, LLC All Rights Reserved
14

15. spread the word

16. core strategies
•
Set specific Goodsearch goals – by category, or time-frame, or supporter
count - and share them with your supporters: “We want to hit $500 raised
through Goodshop this month.”
•
Incorporate Goodsearch & Goodshop into your internal marketing strategy.
•
Impact, impact, impact! Let your supporters know what the donations can
buy and why every little bit can matter.
•
Double the good: every time you spread the word to one supporter, ask
them to invite a friend as well!
August 2013
©2013 Goodsearch, LLC All Rights Reserved
16

17. where to share
• Go wild online: email, social media, blog
• Drive it live: workshops, webinars, volunteer event sign-ups
• Think outside the box: sweepstakes, email signatures &
footers
• Look within: set up Goodshop To-Go on all work computers,
set Goodsearch as your default engine
August 2013
©2013 Goodsearch, LLC All Rights Reserved
17

18. where to share
• Dedicate a section on your site: “Ways to Donate for Free”
http://campnanowrimo.org/more-ways-to-give
August 2013
©2013 Goodsearch, LLC All Rights Reserved
18

19. samples
Hi XX,
Email
Thanks for supporting us with your daily Goodsearch actions – every little bit adds up to make a big
difference!
As the Holidays roll around, there’s another free & easy way you can help. It’s called Goodshop, where you can
raise up to 20% of your purchases simply by shopping online at over 4,000+ major brands like Amazon,
Macy’s, Staples & more!
Get ‘Goodshopping’ today & make the Holidays matter this year: www.goodshop.com.
Warmly,
[[Cause Name][
Facebook
“Just ONE small action from
you = continuous donations
for our cause! Simply
download Goodshop To-Go
and raise up to 20% when
you shop online. Learn more:
www.goodsearch.com/goodt
o-go.
August 2013
Twitter
“With re-vamped
Goodshop, your Holiday
shopping at 4,000+ stores
can earn us donations!
Learn more:
www.goodshop.com.”
©2013 Goodsearch, LLC All Rights Reserved
19

20. resources
•
Our team is here to help you - get in touch at information@goodsearch.com and we’ll
be happy to assist!
•
We can work with you on copy for a ‘free ways to donate’ section on your site
•
We’d love to help brainstorm competition ideas or copy for social media
•
You can also find the answers to many of your questions about Goodswipe and our
other new ways to earn at our FAQ pages: http://www.goodsearch.com/faq
•
For additional resources to spread the word, visit the links on our site pages:
http://www.goodsearch.com/getinvolved.aspx
•
Also – check out our other presentations at:
http://www.slideshare.net/search/slideshow?searchfrom=header&q=Goodsearch
August 2013
©2013 Goodsearch, LLC All Rights Reserved
20

21. thank you
we look forward to doing
good with you!