2. Android Market
20,000+ 38,000+
developers apps
registered available
on Android today
Market
Android Developer Labs – Q1 2010
3. Demand for Applications
• High engagement
– Android users spend ~80
min a day on apps
• Purchase intent
– 21% Android users
purchase at least 1 app
per month
– These users purchase an
average of 5 apps per
month
– Average spend per month
is $8.36
Source: Admob February 2010 App Usage Survey Report
Android Developer Labs – Q1 2010
5. Registration – Setting up for free apps
Basic Setup Distribution Countries
• Contact information • Launched in major markets
– name, email, website, etc. throughout Americas, EMEA
• Onetime fee and JAPAC.
– no limit on number of
applications
• Developer agreements
– Developer Distribution
Agreement
– Content Policy Guidelines
Android Developer Labs – Q1 2010
6. Publishing Android Apps
• Upload at any time, as
many times as you want
• Publish whenever you
are ready
• Users have access to
app right away
• Update app at any time
Android Developer Labs – Q1 2010
7. Publishing Android apps – Targeting Options
• Device capabilities
– SDK level
• Minimum and Maximum
– Screen size
• Small, Normal, Large
• Location
– Target countr(ies)
– Operator(s) (if applicable)
– Matched to user’s service provider
Android Developer Labs – Q1 2010
8. Selling Android Apps
“Seller” Requirements “Seller” Countries
• Checkout merchant • 9 countries supported
account required – United States
• Developer collects 70% – United Kingdom
of application price – Austria, France, Germany,
Italy, Netherlands, Spain
• Transaction fee is
– Japan
equivalent to 30% of the
application price; goes to • 4 currencies supported
operating costs. – USD ($)
– GBP (£)
– EUR (€)
– JPY (¥)
Android Developer Labs – Q1 2010
9. Buying Android Apps
“Buyer” Requirements “Buyer” Countries
• Checkout account • Americas
required – Canada, United States
• Methods of payment • APAC
– Credit & Debit cards – Japan, New Zealand
– Carrier billing (if available) • EMEA
• Purchased apps are tied – Austria, France, Germany,
to buyer’s Google Italy, Netherlands, Spain,
account, may be installed Switzerland, United
Kingdom
unlimited times
• 24 hour refund period
• Chargebacks
Android Developer Labs – Q1 2010
10. Buying Android Apps
Prices are listed in Confirmation to Estimated price in Choice in payment
“Seller” currency buy “Buyer” currency method
Android Developer Labs – Q1 2010
11. Other Options for Distributing Apps
• USB sideloading via
Android Debug Bridge (adb)
– Useful in development and
debugging
• Download from website
– Useful for private distribution
– Website may be access
controled
Android Developer Labs – Q1 2010 11
12. How to Increase Exposure
Market
Ranking
• Relevance
• Downloads
• Ratings
• Retention
• and other factors…
Android Developer Labs – Q1 2010
