3. Type of Business We plan to provide a fast, high quality, low priced service for our customers. We will strive to reach all customers needs and wants. Since we are conveniently located off of Brawley School Rd, we are certain our business will do very well against our competition.
4. Agreement We, the owners and founders, of Spankin’ Clean Car Wash, will dedicate our selves to the successfulness of the business at all times. We will provide ourselves with a clean, safe and helpful environment to work in. We plan to stay employed with or company for at least 5 years.
5. Business Philosophy Spankin’ Clean Car Wash’s philosophy is to provide the highest quality car wash in the Mooresville area. Our car wash will have the potential to attract many customers in the area, because of the convenience of the location, common rain, and lack of nearby car washes. Spankin’ Clean Car Wash plans to use this revenue to pay back the debt that will come when the business is first started. We believe that customer satisfaction is of utmost importance in this matter, and we will mould ourselves around that.
6. Mission Statement Our goal here at Spankin’ Clean Car Wash is to provide the best quality car washes, while at the same time, at a low and competitive price. We hope the customers will enjoy their experience and come back frequently.
7. Spankin’ Clean Car Wash will provide: Great Prices Friendly Employees Quality Service Comfortable Waiting Area
8. Self Analysis Aaron Jenkins – President Education and Training - I graduated from the University of Southern California with a Bachelor's degree in business administration and a masters degree in business associates. I also assisted my father in running his construction business by making sure everyone did what they were supposed to, but I decided it would be better for me as a person to take on a larger and more interesting business. Strengths – I am very good with math and leading employees to do their job and do it right. Weaknesses – I can get very conservative when it comes to money Plan for the company – I believe I can use my skills I learned in college to lead the employees, and make the customers happy.
9. Joey Noone – Vice President Education and Training – I attended University of South Carolina school, I have assisted my mother in running her business, but decided to leave and become a Vice President of a company not family-owned. Strengths – I am a very social person and can easily persuade people to help better themselves and our business. I am a peoples person and always put my customers first. Weaknesses - I can occasionally become lazy and lose work ethic in situations that I am not interested in. I can also have a habit of being too conservative with my money. Plan for the company – As a vice president, I will help run and expand the business and help lead it to become one of the most well known and profitable businesses in the area.
10. Dominic Dremel – Vice President Education and Training – I graduated from UCLA with a masters in business management. Once I got out of college I was a manager at a local retail store. Now I want to start up my own company Strengths – I am very organized and am good with documents. I am also really good at managing businesses. Weaknesses - I sometimes get off topic and struggle with financial information. Plan for the company – As a Vice Present I will manage this company and help it become successful. I will work with the President and other Vice President to run this business.
11. TJ Shutler – Treasurer Education and Training - I attended the University of Pennsylvania where I earned a masters degree in Business finances. Strengths – Hard working and a financial expert Weaknesses – Sometimes cannot attend work for various reasons, in which I will do the needed work at my place of residence. Plan for the Company – I will manage finances and suggest profitable financial decisions.
12. Cameron Deese – Secretary Education and Training - After I graduated from Lake Norman High School I went to Appalachian State where I earned my degree in business and accounting. Strengths – I have a few years of business experience. Weaknesses – This is my first time having such responsibilities in a new business.
19. Trading area analysis Geographic Data We will be located on Brawley School Road, so our primary market will be the Lake Norman area in the Brawley School district stretching throughout the town of Mooresville, North Carolina. We choose this location because of the booming economy of Mooresville and the high traffic in this area; we feel this will trigger sales. Demographic Data We do not expect age, race, or gender to truly affect our demographic market. However, we believe that we will primarily serve middle to upper class families as a car wash is generally a luxury. The Mooresville area that we are in is very high traffic therefore we feel this location will also trigger sales in this thriving area. Psychographic Data Our primary psychographic market is anybody who is concerned with keeping their car tidy and clean. Economic Data Population in July 2007: 21,708. Population change since 2000: +12.5% Estimated median household income in 2007: $51,732 (it was $42,943 in 2000)
20. Competition Our competition is limited to other car washes in the Mooresville area. Our goal is to make customers want to come to our car wash rather than other car washes. We will achieve this by providing better quality service and cheaper prices. Competitor Car Washes : Auto Bell – HW 150, Approximately 5 minutes away. Pro Details – Stutts, Approximately 3 minutes away.
21. Target Market Our target market will be the average, middle to upper class lifestyles. Typically these are people who make $60,000 + a year of net income, who can live comfortably, afford food, shelter, clothing and some personal wants. Most of these people will own a car that values $10,000 + and care about keeping it clean. We will sell to people who live in middle-upper class neighborhoods such as; The Point, The Harbour, The Farms, Isle of Pines, Morrison Plantation, Sundown, Harbour Cove, Bridgeport, etc.
22. Customer Buying Behavior In talking with many potential customers in our target market over the past 18 months, we have determined that it is a need for a car wash in this area. The nearest potential competition is approximately 1 mile away, which is a detailing shop approximately 3 minutes away and our proposal was well received by members in our target market.
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24. S.W.O.T Analysis Strengths Weaknesses Location- rising populated area - Brand new Upper class area and jobs - In debt Friendly employees - Large expenses Quality and cheap service - Low experience level Snacks and Drinks - New ownership Clean environment Opportunities Threats Advertising - Competition High income area - Prices Location - Seasons Market growth - Advertising
25. Why Choose Spankin Clean? Service based to satisfy you Better Quality service for cheap We won’t try to sell you anything you don’t want We focus on catering to your specific needs
26. 3 Month Plan 3 Months: Three Months prior to the grand opening we will have bought the building and will begin the construction to allow it to suit our needs. 2 Months: Two Months prior to the grand opening we will start to pay for the water bills, electricity bills, etc. 1 Month: One Month prior to Grand Opening all work will be completed on the building. Everything will be ready to go we will start to hire and train employees and also begin advertising.
27. Proposed Organization Type of Ownership - Partnership Steps in Establishing a business: 1. What to sell 2. Determine reasonable price on car wash and accessories based on town’s potential need of good/service 3. Who to sell to 4. Where to sell the product 5. Receive a business license 6. Find Workers who would qualify to wash cars and meet the standards of the business 7. Buy Supplies 8. Promote our business
28. Proposed Good/Service: Manufacturing plans and inventory policies -Inventory/Supplies will be checked by given employees on a weekly basis. If the inventory/supplies are not correct, the managers will investigate the matter. If stolen supplies are suspected, the police will be notified and we will press charges. Sources -We plan to purchase our supplies needed from various sources. -Our main supplier will be a credible internet source.
29. Proposed Marketing Plan Pricing Policies : We will offer the most reasonable price, because the satisfaction of our customers is our goal. We want to keep reasonable prices, so we can stay above the rest of the competition, and a happy customer is always a good customer. Promotional Activities : We will send out fliers to highly populated nearby neighborhoods. We will put ads in both the Pennysaver and the local newspaper, as we feel the word of mouth will spread very quickly, and pricy commercials are not necessary in this area. We will also paint our own cars to have the logo of our company, to inform those who may not notice the building immediately.
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32. Liability/Disclaimer We will reimburse for any damage that is done directly by Spankin’ Clean Car Wash and its employee’s. Any other damage that is caused on the property is the owners and/or person who did the damage’s responsibility.
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