1.
LOSH
furniture technology
Tuesday 24 March 2009

2.
ESTUDO DE MERCADO
Na quase totalidade dos países da Europa Central, o mercado do mobiliário
apresenta uma progressão correspondente a dois dígitos:
• República Checa, com uma subida de mais de 35%, em 2007.
• França, após anos de estagnação, volta a crescer. Quanto às intenções de
compra para 2008, estagnam nos 22%.
• Eslováquia mais disposta a consumir, com uma subida de 7 pontos em 2007.
• Portugal, o consumo de mobiliário pelas famílias portuguesas cresceu
ligeiramente em 2007 (+1%).
Tuesday 24 March 2009

3.
•Uma franca percentagem do mercado consumidor francês é composto
essencialmente por jovens.
•44% dos compradores do mercado português de mobiliário têm mais de 54
anos e pertencem à Classe Social C1 (lower middle class)
As grandes superfícies especializadas conquistaram mais mercado em Portugal,
apresentando uma quota de 62% em valor (e 45% em volume) e são consideradas
os locais privilegiados para a compra da maior parte dos artigos.
Tuesday 24 March 2009

4.
Tuesday 24 March 2009

5.
QUAL O TARGET EM QUE SE INSERE?
FALAMOS DE NICHOS DE MERCADO?
DE QUE FORMA É ENQUADRÁVEL? quanto mais segmentado o nicho de
mercado mais difícil a integração do produto;
QUAL O CLIENTE?- idade, sexo, categoria profissional, estrato social, há bitos de
compra, localização geográfica;
QUAL O ALVO? PRIVADO/ADMINISTRAÇÃO PRIVADA? - uso habitacional?
- uso comercial? lazer?
PÚBLICO/ADMINISTRAÇÃO PÚBLICA? - uso urbano?
A Losh tem de criar necessidades no consumidor que passa a desejar ter um
determinado produto, que faz precisamente o mesmo que um outro concorrente.
exemplo: O iPod é um leitor de MP3 para todos os efeitos, e entrou no
mercado quando já existiam leitores de MP3.
Tuesday 24 March 2009

6.
must have:
GREAT TECHNOLOGY
in
BEAUTIFUL USEFUL PACKAGING
Tuesday 24 March 2009

7.
PESQUISA Hi-Can
in Hi-Can you find a Hi-fi by excellent performance,
which read MP3 files, and a video projector. But here is
not over: connecting the projector to computer or
console, the screen motorized drop can become a
practical monitor to be used for either leisure work. Hi-
Can also has a lighting system and soft power to control
the environment.
PREÇO: desconhecido
Tuesday 24 March 2009

8.
Music Sofa
When furniture is fused with high tech kit the results are
often about as comfortable and stylish as sandpaper g-
string. But the new Music Sofa by designer Giongkun
Wuqiongkun defies the norm with its charmingly
curvaceous lines and comfy interior cushion, which sent
us from nought to napping in only a few seconds… until
we were suddenly awoken by some beefy rock riffs.
See, this sofa contains a stonking wireless speaker set-
up. Plus with a built in CD player it should be music to
your ears.
PREÇO: desconhecido
Tuesday 24 March 2009

9.
Parrot by Philippe Starck Wireless
Speakers
Standing at 2.5 feet tall, the minimalist looking tower
speakers dubbed Zikmu features an iPod or iPhone
docking station on one speaker and comes with Wi-Fi
and Bluetooth.
The latter enables the two speakers to sync with each
other and stream music from mobile phones or portable
music players without the need for connecting cables.
Hence the twin speakers can be positioned anywhere in
a room, and controlled via a remote.
Thanks to Parrot’s patented NXT technology, the
speakers do not require woofers or tweeters, but
instead uses an extra-flat membrane that creates
vibrations across its entire surface to reproduce the
medium and treble frequencies.
Parrot says the technology optimally radiates sound
from both sides of the speaker, producing 360°
surround sound.
PREÇO: US$1.500
Tuesday 24 March 2009

10.
Lomme
LOMME (Light Over Matter Mind Evolution) is a unique
sleep experience and rejuvenation environment.
Lomme defies definition. It is a piece of furniture, a work
of art and a place to rejuvenate. In its sophisticated
simplicity it evokes feelings of unity and enables the
soul to access the source of its power.
Lomme is generating a wave of interest about the
importance of quality sleep and the environment in
which we spend a third of our lives. The founders of the
company have made it their mission to create the most
relaxing, protected and natural place to restore energy
levels for the day to come.
Created as a result of two years research into sleep
habits, problems and therapies, Lomme skilfully
combines natural therapies with the cutting edge
technology. Using light, sound and massage therapies,
Lomme offers an environment to enhance all the
senses - forming a place to rejuvenate, meditate and
above all sleep.
PREÇO: +/- US$50.000
Tuesday 24 March 2009

11.
IBall
The iBall w/ Speakers is the ultimate surround sound
retro-modern home entertainment lounge chair.
Connect your iBall to your home entertainment system
and watch your favorite movie in a high impact and truly
unique environment.
The iconic Ball Chair is the cornerstone of any mid-
century or retro-modern lounge area or living room.
Building on the revolutionary concept popularized in the
1960's by Eero Aarnio and his original Ball Chair, we
have essentially redesigned this piece to accommodate
the needs of a new generation, while staying true to
authentic materials and craftsmanship.
PREÇO:US$1.250 to US$2.525
Tuesday 24 March 2009

12.
AMP Speaker
There are plenty of stupidly big speakers out there, but
how many of them make good use of their hulking
sizes? Not many. That's why this AMP speaker is so
awesome: it's not only a speaker, but it's also a desk.
It's an active speaker, meaning it has an amplifier built
into it. Because of that, that necessitated a big case, so
why not make it useful? How awesome would it be to
have sound coming out of your entire desk? It's not
clear if this is a mere concept or an actual (expensive)
product, but I want one, badly.
PREÇO:desconhecido
Tuesday 24 March 2009

13.
AMP Speaker
Music became portable thanks to mp3 players and
especially thanks to Ipod. Outdoor we can listen music
with headphones; we can use a mp3 player at home
too but we need to connect it with a speaker and with
electric power. For these reason all mp3 speakers are
quite static. The Bulb-Sound-Speaker allows you to
transform every lamp into a speaker.
You are free to move because everywhere you can find
a lamp (a floor lamp, a desk lamp, a wall lamp) to
connect it: you have just to unscrew the bulb lamp and
swich on your Ipod: it will send music to the speaker
and it will work as a remote control thanks to the
Bluetooth transmitter. The bulb is made of transparent
plastic. Inside it there are a transformer, the Bluetooth
receiver and obviously the speaker.
The project, developed with Tommaso Ceschi, has won
the honorable mention
PREÇO:desconhecido
Tuesday 24 March 2009

14.
Ipod docking station
We love multi-function, hi-tech, and cool, so here is an
iPod docking station / speakers / contemporary lamp
combo from designer Sang Hoon Lee of Korea that
covers all the bases. The iPod which is quickly working
its way into every space we occupy finds a place on our
night stands or desk in a stylish package. I am not sure
where to get one but I have a feeling these will make it
to the mainstream product market very soon.
PREÇO:desconhecido
Tuesday 24 March 2009

15.
Magic Spheres
Disco comes home with these shimmy speaker spheres
that hang on the walls like a mural or artwork. Adorable
and very sexy, the lights patterns displayed by the set
go in sync with the rhythm and beats of the music being
played. Beyond awesome is the graphic bars
representation that corresponds to the equalizer of the
speakers. The woofers coordinate perfectly with either
your PC or Home Theater and put on an amazing lights
and sound show for you.
A ring-sized finger-touch controller helps you navigate
the setup. Using this controller you can even do the
usual stuff of play/pause/rewind etc. and manipulate
your PC/ HT.
PREÇO:desconhecido
Tuesday 24 March 2009

16.
Moonlight speakers
Spending some time with your loved one under the
moonlight can be very romantic, and these Moonlight
Speakers help to usher in the loving feeling by
concealing speakers which are capable of handling
anywhere from 120 to 200 watts of amplification. These
speakers also project sound in a 360-degree dispersion
pattern, which means you get to listen to great
sounding audio no matter where you're standing. The
party animals among you will love the color-changing
LED bulb that add variety, while the durable
weatherproof polyethelene shell used to make the
globes are perfect for outdoor use. The Moonlight
Speakers target nightclubs, but those with really large
mansions might want to experiment by installing one of
these at home.
PREÇO:desconhecido
Tuesday 24 March 2009

17.
Soundshelf
Polish designers Witek Stefaniak and Anielka
Zdanowicz has come out with this unique
multifunctional product called Soundshelf, an interesting
new home audio design concept that combines a stereo
speaker and a CD/DVD shelf. It comes in two different
shapes, wall and tower shelves giving you the
possibility to arrange the interior in the modern style.
With the simple, multifunction design element here, you
can definitely save some space in a very stylish and
useful way. Sadly, it’s just a concept for now!
PREÇO:desconhecido
Tuesday 24 March 2009

18.
Inflatable Lounger
This Inflatable Lounger (GBP 20; about $40) built-in two
speakers that you can connect your i-Pod, MP3 player,
or CD player. It also has another desirable feature to
make you time at sea more enjoyable. The Inflatable
Lounger features it is easy to inflate and deflate, and
does not need batteries or power cables. Of course,
most important of all, it has a acceptable price.
PREÇO:us$40
Tuesday 24 March 2009

19.
Boom Bench
If you live in constant fear of coming across a gang of
youths listening to tinny music from their cellphones
and staring moodily at passers-by, good news! Now
they’ll be able to play their music with far more bass
and mid-range, courtesy of German designer Michael
Schoner of NL Architects. His Boom Bench connects
via Bluetooth A2DP and is positively riddled with
speakers and subwoofers.
60W co-axial speakers share bench-space with two
subwoofers. There’s also a bass shaker built into the
seat to provoke the half-overwhelmed, half-ecstatic
expression on the woman in the gallery below.
Honestly, this seems an awful idea for most cities
where dissuading disgruntled youth from congregating
has become top priority. Still, if you could build in some
sort of seniority-override function, perhaps passing
elderly people with cellphone collections of old band-
hall music could dissipate them.
PREÇO:desconhecido
Tuesday 24 March 2009

20.
PLANO LOGÍSTICO BASE:
• Aclarar, ampliar e determinar os objectivos organizacionais;
• Definir previsões;
• Estabelecer condições para um correcto desenvolvimento das actividades;
• Estabelecer tarefas para o sucesso dos objectivos;
• Estabelecer metas e lucros mínimos (volume de vendas estimado);
• Estabelecer método/prazos;
• Antecipar futuros problemas;
Tuesday 24 March 2009

21.
• Toda a logística de transportes, quer para matéria-prima, quer para produto final;
• Gerir inventário, quantidade e variedade de materiais a dispor para cobrir
necessidades de produção e encomendas;
• Planificação estratégica, onde vai ser produzido, armazenado?, distribuidores??;
• Mecânica processual? condições de venda? prazos de entrega? serviço pós-venda?
necessidade de meios humanos e técnicos?
• Gestão da comunicação, difusão de informação (interligação entre as partes);
necessidade de meios humanos?
Tuesday 24 March 2009

22.
Custos de toda esta operação + formalidades legais e divulgação?
Em termos financeiros há duas opções:
•capital próprio,
•fundos de apoio ao investimentos, exemplo Qren
Tuesday 24 March 2009