User-Generated Content (UGC) - Wikipedia + MySpace + YouTube Have Moved to Top of Internet User Pack

Number of Users GROW Continues to Rise in Relevance N. America 36% of Users in 2000E; 20% in 2007E

Peer to Peer Growth Peer-to-Peer (P2P) traffic was 60% (and rising) of Internet traffic in 2004, with BitTorrent accounting for 30% of traffic

Web 1.0 vs Web 2.0 Participating  Viewing Flickr  Ofoto Bit torrent  Mp3.com Tagging  Directories Wikipedia  Britannica online Blogging  Personal websites Google AdSense  DoubleClick Web 2.0 Web 1.0

Web 2.0 is about the Social Web

Web 2.0: Evolution Towards a Read/Write Platform Browsers, RSS Readers, anything Viewed through… Web browser Everyone Content Created by… Web Coders “ dynamic” State “ static” “ mass amatuerization” Domain of… “ geeks” “ Post / record” Primary Unit of content “ Page” “ Web Services” Architecture “ Client Server” “ Write” & Contribute Mode “ Read” Web 2.0 (2003- beyond) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser

Publishing on Web 2.0

Example Mashups

A YouTube For Data?

Summing Up

Thank You