When Business met IT. Can Two Friends Mashup Together and still Love each other in the Morning? This is a talk held at UC Berkeley, hosted by Prof. Raymond Yee. I describe what an Enterprise Data Mashup is, and what challenges mashup tools face in order to be accepted for both IT and Business

1. When Business Met IT Can Two Friends Mashup Together and still Love each other in the Morning? Introduction to Enterprise Data Mashups April 28th 2008 Justo Hidalgo VP Technology [email_address] Copyright held by the film company or the artist. Claimed as fair use regardless.

2. Mashups are Crossing the Chasm

6. Enterprise Mashups

7. Enterprise Mashup Architecture, according to the Analysts

8. Enterprise Data Mashup Architecture, according to us 

9. A little bit more detail

10. Web and Data Mashups

12. Mutual Benefits Web Mashups Data Mashups Enterprise Data Integration BPM ESB EAI ETL Data Warehouses Enterprise Infrastructure / Web Platform Enterprise & Web Applications RIA, Social Software, GUI, Portals ENTERPRISE ECOSYSTEM WEB MASHUPS DATA MASHUPS User experience / global access Enterprise-class features ?

13. What, Enterprise Mashups are not for cool things? 1. Aggregate Data 3. Exchange Data Enterprise Suppliers Customers 2. Enrich Data Apps Data Services

14. Requirement Areas

20. Q&A Justo Hidalgo VP Technology [email_address]